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Want your LinkedIn videos to slap, not snooze? “LinkedIn Video King“ himself, Louis Butterfield, shows you how. Tomas had the pleasure of speaking with Louis Butterfield, the creative genius behind Awesome Business Videos. Louis makes videos that are fun, engaging, and anything but generic. Here are 5 lessons to help you stand out on LinkedIn and enjoy the journey. ↓ 1. Embrace the Adventure of Discovery ↳ Stay curious and explore new paths. ↳ Every weird job adds to your creativity. ↳ Who knows? Voice acting might lead to video fame! 2. Unlock Your Unique Superpower ↳ Be authentically you — quirks and all. ↳ Boring is banned. Shine, don’t shrink! ↳ Your personality is your secret weapon. 3. Shoot Your Shot! Don’t Be Shy ↳ Reach out and connect boldly. ↳ One DM can open doors (and minds). ↳ Fortune favours the bold, not the invisible. 4. Build a Magnetic Community ↳ Mix value, fun, and authenticity. ↳ Give people a reason to follow you. ↳ Make your community the party everyone wants to join! 5. Subscribe to Tomas's Newsletter to unlock. ↳ https://lnkd.in/eQ732k3U Listen to the full episode now! ↓ YouTube: https://lnkd.in/eH8HhxbV Follow Tomas - Faizan. PS: What’s the most “ungeneric” thing you’ve seen on LinkedIn?

It's crazy how life can change 15 years ago I was homeless and didn't have a job 8 years ago I was borrowing money to buy Christmas presents for my son 4.5 years ago I started working for myself 1 year ago I had 6K followers on LinkedIn and a very slow business 11 months ago I made a decision to focus on building my personal brand. It paid dividends beyond my expectations. 28k followers and counting. 50 Million views on my content over 12 months. New inbound clients every week. Curious about who I am and what I do. Job offers, speaking engagements, workshops, podcast talks...you name it - it's appeared in my inbox. Why can't this be your story too? You don't need experience You don't need to recruit You don't need a product You don't need followers (that will come) You need to get started with building your personal brand because regardless of if you work in B2B or B2C - People Buy People. To those who have been following my journey so far, Thank you! It means so much to me that you guys have tagged along. I'll continue to share my journey in 2025 to show you all what's possible when you are consistent & show up for yourself. You are the most important project you'll ever work on.

Ever caught yourself “copying people's posts”? (Most LinkedIn gurus won't share this for free) 1. Share tips and how-to guides in your niche 2. Tell your stories better than you did before. 3. Answer questions people left on your posts. 4. Attend events to see what people are asking. 5. Take ideas from other people's comments also 6. Repurpose your best posts from 6 months ago. 7. Listen to podcasts related to your audience niche. 8. Write posts on general topics like kindness + health. Bonus, because why not, “It is free.” • Treat every comment you write like a full post. • 70% of your comments can be rewritten as posts. • Take inspiration from other people's comments too. Want to start getting new post ideas from your comments? Start by commenting below. P.S. Reshare if you find this strategy useful ♻️

Crippling myth: you have to leave the comfort zone to make it. I disagree. You can be relevant on Linkedin and comfortable. This is how I achieve both for my clients: - Stories about their expertise - Memorable posts about their experience - Tone of voice mirrors their personality What they get in return is: - ‘Your writing has improved so much’ comments - A supportive accountabili-buddy (see pic) - Inbox full of DMs and booked calls - Podcast invitations And at least 20 hours a week they would use to ideate and write content. So, don't fall for the "comfort zone" myth. Being unapologetically you is HOW you grow on Linkedin. P.S. Want to eliminate more Linkedin nonsense and stand out? Book a 1:1 here -  https://shorturl.at/jksGL and I'll show you 3 different ways in under 60 minutes. *** Stella in da house Aren't you sick of all the Linkedin nonsense?

How to go viral with a personal story (without being corny). One of the biggest problems I see my clients battling on LinkedIn is, well, to be who they are. Sounds easy but it's not. I don't know how many hours I spent arguing over what can be and what cannot be said on LinkedIn. Usually, clients shy away from showing true self (which always is beautiful). The truth of the matter is: Being 100% clear about who I am, what I stand for, and not being afraid of not being loved by 100% of my readers is harder than it seems. An example of how it can be done you can see below (hit 'translate at the bottom of the post to get an English version'). It's a post by Stephan Park who's built his brand on authenticity which also includes sharing details about his personal life. He does it repeatedly and has thus built a whole narrative that 34k people love to follow (think Netflix on LinkedIn). This narrative makes his posts come together as a series. When personal experiences and stories are then tied back to current events, magic happens - as you can see on the post below: Stephan has been talking about his parents, his father and his retirement. In this post, we the readers are offered another episode in this series, plus it is tied to Joe Biden's decision to not stand for re-election. This combination offers a ten x of emotion and authenticity because the current event makes it so much more relatable for me, the reader. Here's the link to the post: https://lnkd.in/ehpZHrf2 Enjoy the post and be inspired! P.S.: It always makes my script editor heart skip a beat if I find such a nugget of brilliant post. If you would like to get feedback on your posts, dm me.

Ponder this for a minute: "Today’s buyers need up to 27 touch points before making a purchase decision" 🤯 (dramatic pause) While this number has been tossed around for a while, it hit me hard when reading this article from Randell Mauricio on the Collective 54 blog. Cause we're seeing this in our business too. And I'm buying products and services like this as well. This doesn't mean 27 cold calls or emails. This is 27 touch points across the entire buying decision - and that's an average. For someone who is more data-driven, it may be more. For intuitive decision makers, maybe less. Case in point - I recently hired a consultant to help with some business work. All of the touch points that drove that decision: - LinkedIn posts - YouTube videos - Podcast interviews - Being recommended by a peer - Email newsletter - Medium articles - Text messages And I'm sure there are things I didn't even realize played into it. While he may think I came out of nowhere, I've been in the "hiring him" mode for the last several months but recently activated to make a move. Ok, so let's get back to the 27 touches. Either way, a monthly blog isn't going to cut it. If you're trying to "figure out" your content strategy in 2024, it's not a clear cut as it was 10 years ago. But you shouldn't make it harder than it should be either. Highly recommend reading Randell's article and putting some of his advice into play >> link in the first comment

How I helped Justin James to update his profile Read this to learn the update process. We started with the cover banner I keep these things in mind when I design a banner - Clear and concise messaging with essential details - High-quality visuals and consistent branding - Call To Action - Mobile optimized Then we worked on the featured section - Added a Lead magnet - Added a 1:1 call option - Showing process to build trust you can show more in the featured section - Showcase your service - Promote your newsletter or podcast - Show social proof - Sell your course Alhamdulillah, the project went really well. We're happy with the results and agreed to work together more. Want a LinkedIn profile that attracts clients? DM " UPDATE" to start a project.

When I started my business, I felt lost. The best advice back then came from my father: “Don’t hide behind a logo. Show people who you are.” So that’s exactly what I did: → I shared my expertise in strategic networking. → I talked about my passion for helping introverts. → I built meaningful relationships on LinkedIn. The results: → Clients came to me. → Podcast invitations landed in my inbox. → Speaking gigs became a regular opportunity. → I earned recognition as a Top Voice on LinkedIn. Here’s what I learned along the way: Sharing your skills and story opens doors you didn’t know existed. You have so much to share. Stop hiding: → Share your story. → Show your expertise. → Build connections that go beyond transactions. Your personal brand is what makes you unforgettable. Start showing people who you are. P.S. What’s the best advice you’ve ever received?

Your LinkedIn banner is your first impression. “Make it count” A lot of creators overlook this, but here’s the truth. A well-designed LinkedIn banner can do more than just look good. ↳ It can position you as an authority. ↳ I can communicate your offer. ↳ And it helps visitors stay longer. That’s exactly what I achieved for my client Celeste Berke. - She is a certified GAP selling trainer. - She trains sales teams. - She also hosts a podcast. - She has an active YouTube channel too. The problem. None of them were reflected in her LinkedIn profile. So here is how I solved her problem. ↳ I understand her goals by asking a lot of questions. ↳ get to know the community she has built. ↳ And GAP selling was new to me. ↳ I found clarity about what she does. A few days later, I delivered: - A banner that captures attention. - Thumbnails that showcase her full potential. - A consistent profile. If you feel your LinkedIn profile isn’t doing what it should. Here’s my advice: 1. Make your offer the centerpiece. 2. Simplify your message. 3. Invest in design that works as hard as you do. Because the right profile doesn’t just stand out. It converts too. (P.S. If this made you rethink your profile, I’d love to hear what you’re working on next.)