Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
Profiles and Company Pages.......I worked with an AWESOME 🎉 entrepreneurial group (NBB) today. Small business owners can truly leverage LinkedIn to grow 📈 their connections and opportunities. I recommend that most small business owners primarily focus on their personal profile, but also create a company page that is working in the background. I suggest this ➡️ Complete the sections of the company page as it is a potential destination for prospects. I especially like that it links to a personal profile and displays your logo too. Once complete, go ahead and post from time to time. Invite your network to follow. But don't go overboard. Revert back over to your personal profile and network to truly get the LinkedIn magic 🎩 going. Some people don't like 😢 this advice. They want LinkedIn to be "all business." So my reasoning.........It's just that our prospects are people. 🤦♀️ 🤷🏽♂️ 🙋🏾♀️ People prefer to buy from people, not entities. They find real people more engaging and interesting. Who you are as a person 🤦♀️ matters to your business prospects. So what say you? Company page or personal profile? What are you using and why? #linkedin #personalbranding #linkedincompanypages ------------------------------------------------ Follow me or connect! Sandra Long Post Road Consulting: LinkedIn and Social Selling Training
You are so amazing thanks for sharing
Great info today. Thank you!
I just LOVE this advice, Sandra Long. Especially as a solopreneuer, there's not a difference between you and your brand. People hire people. Thank you for sharing!
"People want to work with other people." This is spot on Sandra Long.
I truly appreciate your post about company pages and personal profiles. Both are important, and I agree with your assessment: "most small business owners primarily focus on their personal profile, but also create a company page that is working in the background." As someone who has been remiss about posting to my company page and have focused almost exclusively on posting via my personal profile, I am making a concerted effort to post to my company page regularly and breathe some life into it. Thanks so much, Sandra Long!
Absolutely agree! It's all about the personal touch on LinkedIn.
Absolutely loving the insights, Sandra! 🌟 Steve Jobs once said, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." The blend of personal profile with a company page on LinkedIn that you recommend embodies this philosophy perfectly. 🚀 Personal connections bridge the gap to great work by fostering trust and authenticity. Keep inspiring! #LinkedInMagic #PersonalBrand 💼✨
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1yThank you, Sandra! The information you provide is always invaluable.