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Sandra Long Sandra Long is an Influencer

LinkedIn Top Voice | Author of 3 LinkedIn Books | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" | Helping Teams and Leaders l Let’s Amplify Your Brand and Event

It's a sweet thing 🧁 ............LinkedIn Sales Navigator ⚓️ training today on Valentine's ❤️ Day! Lucky for me and my partner Paul Lewis. We are working with an amazing sales team who truly care about their customers. These are sellers who are absolutely bringing big-time success to their partners and clients. I have learned that this is the best type of sales team for us to work with. This is because sellers need to be mindful of their sales approach and relationship-building strategies. The optimal mindset for using Sales Navigator (or regular LinkedIn) is a key factor to success. This is why I talk about my "Be the Friend First" strategy. Yes, Sales Navigator is an amazing tool. No doubt about it. But HOW you use it makes a difference. Here's just a few pointers from my BTFF strategy, ✅ Account and lead research is key. Learn everything you can about the prospect's needs, problems, issues, values, and opportunities. Use this information to be a more thoughtful partner. Use the Account page to deep dive into the business. Use profiles, content, and recommendations to deep dive into the people. The more interested you are in THEM, the better for you. Be the Friend First. Be interested to be interesting (thanks Dale Carnegie) ✅ InMails are fine, but try to use other approaches first. Leverage TeamLink, and any possible referrals. Engage with your prospect's content before connecting. Be the friend first. ✅ Show gratitude and interest in your Content. Congratulate others. Comment with key insights. Keep the conversation going. Introduce your best connections to valuable prospects. A huge thank you to the team at AVIXA sellers of the amazing event called InfoComm! and Happy Valentine's Day too. #linkedin #valentinesday

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Sayan Roy

I Help People Create and Monetize Their Brand On LinkedIn | Personal Branding Coach | LinkedIn Growth Hacker | LinkedIn Lead Generation Specialist

3mo

Showing genuine interest and understanding towards prospects leads to stronger relationships and better sales results.

Paul Lewis

Enabling global sales teams to leverage the power of digital marketing and social media in order to build a pipeline and accelerate the sales process

3mo

Great to meet the awesome sales team at AVIXA and share my knowledge around LinkedIn Sales Navigator.

Ged Silvers

Strategic Copywriter & Content Specialist | Proficient in Finding Profitable Opportunities and Crafting Compelling Angles | Expert in Copywriting, Content Creation, and Article Writing

2mo

I agree so much with your tag line: "Be the friend first" It is so true in sales and building a long term relationship with clients. People often buy from you because they like you and its also great for client retention 😀

Dan Cole

Sr Sales and Business Development Executive Leader l Trainer l Advisor l Value Driven Client Relationships l Exhibits, Sponsorships, Experiential Activations lnfoComm 2024

3mo

Sandra Long--Training today was awesome! Thank you to you and Paul for your expertise and guidance!

Kathy Barr

Senior Account Manager, Expo Sales at AVIXA | InfoComm Trade Show | Sponsorships | Audiovisual | Digital Transformation | Pro AV Innovators | Marketing Strategy | Brand Visibility

3mo

Thanks for sharing all this helpful info, Sandra & Paul. We appreciate it!

Melissa Cates Massey

Senior Account Manager, Exposition Sales at AVIXA

3mo

Great session! Thanks to you and Paul for sharing your knowledge and insight.

Tonya Bjurstrom

Voice of Customer for B2B | Revenue Generating Customer Insight + A Better Customer Experience | Increase Profit | Secure Customer Retention | UNCOVER MORE THAN DATA - WE DELIVER THE INSIGHT YOU WISH YOU HAD ALL ALONG

3mo

I need to learn SO MUCH more about how to use LI Navigator. Thank you for sharing you insight Sandra!

Happy Valentine's Day! 🌹Your approach to using LinkedIn Sales Navigator by being the friend first is truly admirable. As Henry Ford once said - Coming together is a beginning, staying together is progress, and working together is success. Your focus on connection and collaboration is the key to unlocking true value for your partners and clients. Keep leading with that mindset! 🚀 #TeamWork #SalesSuccess

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