Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
It's a sweet thing 🧁 ............LinkedIn Sales Navigator ⚓️ training today on Valentine's ❤️ Day! Lucky for me and my partner Paul Lewis. We are working with an amazing sales team who truly care about their customers. These are sellers who are absolutely bringing big-time success to their partners and clients. I have learned that this is the best type of sales team for us to work with. This is because sellers need to be mindful of their sales approach and relationship-building strategies. The optimal mindset for using Sales Navigator (or regular LinkedIn) is a key factor to success. This is why I talk about my "Be the Friend First" strategy. Yes, Sales Navigator is an amazing tool. No doubt about it. But HOW you use it makes a difference. Here's just a few pointers from my BTFF strategy, ✅ Account and lead research is key. Learn everything you can about the prospect's needs, problems, issues, values, and opportunities. Use this information to be a more thoughtful partner. Use the Account page to deep dive into the business. Use profiles, content, and recommendations to deep dive into the people. The more interested you are in THEM, the better for you. Be the Friend First. Be interested to be interesting (thanks Dale Carnegie) ✅ InMails are fine, but try to use other approaches first. Leverage TeamLink, and any possible referrals. Engage with your prospect's content before connecting. Be the friend first. ✅ Show gratitude and interest in your Content. Congratulate others. Comment with key insights. Keep the conversation going. Introduce your best connections to valuable prospects. A huge thank you to the team at AVIXA sellers of the amazing event called InfoComm! and Happy Valentine's Day too. #linkedin #valentinesday
Great session! Thanks to you and Paul for sharing your knowledge and insight.
Thanks for sharing all this helpful info, Sandra & Paul. We appreciate it!
Sandra Long--Training today was awesome! Thank you to you and Paul for your expertise and guidance!
Great to meet the awesome sales team at AVIXA and share my knowledge around LinkedIn Sales Navigator.
I need to learn SO MUCH more about how to use LI Navigator. Thank you for sharing you insight Sandra!
I agree so much with your tag line: "Be the friend first" It is so true in sales and building a long term relationship with clients. People often buy from you because they like you and its also great for client retention 😀
Happy Valentine's Day! 🌹Your approach to using LinkedIn Sales Navigator by being the friend first is truly admirable. As Henry Ford once said - Coming together is a beginning, staying together is progress, and working together is success. Your focus on connection and collaboration is the key to unlocking true value for your partners and clients. Keep leading with that mindset! 🚀 #TeamWork #SalesSuccess
I Help B2B Founders & CXOs Create and Monetize Their Brand On & Beyond LinkedIn | Personal Branding Expert | LinkedIn Growth Hacker | LinkedIn Lead Generation Specialist | Ghost Writer | Project Manager | CSPO | ASM
1yShowing genuine interest and understanding towards prospects leads to stronger relationships and better sales results.