Sandra Long’s Post

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Sandra Long Sandra Long is an Influencer

LinkedIn Top Voice | Author of 3 LinkedIn Books | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" | Helping Teams and Leaders l Let’s Amplify Your Brand and Event

These exact words from my client Greg yesterday: " I don't want to be a content 👿 monster!" I say to him: "You don't have to be" Greg says he wants to deploy a "minimalist" content strategy. Not everyone needs to be posting all the time, and it's not necessary to grow your business opportunities. Sure it's great for certain people but not for Greg, and that is perfectly OK. So where did our conversation go? ✅ Commenting 🗯 on content that is in alignment with core capabilities. Adding great insights will provide great visibility. ✅ Use LinkedIn search 🍳 to find podcast guesting and new prospect opportunities ✅ Connect and engage with other thought leaders and influencers in your space. Build a LinkedIn community through engagement. ✅ Contribute to Collaborative Articles. Use these to easily share your expertise. A great way to demonstrate your expertise and grow visibility. ✅ Join and engage in Groups and with Pages that are directly relevant to the mission. Find thought leaders and prospects in these unique corners of LinkedIn. Greg is an awesome 🤦🏽♂️ guy, so I have no doubt he will be leveraging LinkedIn without feeling overwhelmed to create new content. Maybe he will do so later or maybe he won't. Either way, I am not worried about him. #linkedin #consulting ---------------------------------------- Let's Engage More? Sandra Long Post Road Consulting: LinkedIn and Social Selling Training

Barbara Hannan

Marketing Communications Advisor | Social Media Strategy | Content | Corporate Communications | Digital | Global

2mo

This post makes so much sense. If you think of LinkedIn as a real community, you don’t always have to be the person with the megaphone. You ingratiate your way authentically into people’s hearts and minds by engaging with them. That means sharing your thoughts on what they posted in a comment or sharing the post itself with your own comment and perspective.

Gwen Acton, PhD

CEO of Vivo Group | Innovation Leadership Expert for Science & Technology Industries

2mo

Your suggestions to comment on interesting content aligned with our core mission is very helpful Sandra Long. Also, even though there's a lot of advice out there to post our own content, I find more engagement and views when I post links to interesting articles or posts by others. (Or maybe that's just me?)

Matthew Armstrong 💪

Helping Founders Take Command of Their LinkedIn Presence 🔮 - How the Heck to Sell What the Heck You're Selling | SocialSelling & LI Ads | Supporting Many of Your Favorite [in] Profiles 🔰 Top-Rated on Upwork.

2mo

That's a great point, Greg can definitely make an impact through engaging with relevant content and thought leaders on LinkedIn.

Heather Hansen O'Neill

Helping Driven Leaders Activate Outcomes & Generate Impact

2mo

Love that you are there to help him and others through their beliefs about LI and what is possible.

Star Dargin, PCC, CPCC, VC

Leadership Coach | Workshop Leader | Facilitator | Speaker | Author | Innovation | Gratitude | Practical | Results, Now!

2mo

Sounds like you did a great job focusing on him. I'm curious: what did he consider a content monster to be?

AL Imran

Student at Comilla University

2mo

Greg is making a wise choice with a minimalist content strategy. Quality over quantity always shines through. 🧠

Sayan Roy

I Help People Create and Monetize Their Brand On LinkedIn | Personal Branding Coach | LinkedIn Growth Hacker | LinkedIn Lead Generation Specialist

2mo

Love this approach to content strategy! Not everyone needs to be a 'content monster' to succeed, and it's refreshing to see Greg embracing a minimalist approach that works for him.

Don Heymann

Writer, editor, communications advisor and writing coach. You and your organization will benefit from clear, persuasive communications. Let’s have a conversation.

2mo

It’s good to know there are many ways to engage that meet the needs of each person. Thanks, Sandra, for clarifying.

Ged Silvers

Strategic Copywriter & Content Specialist | Proficient in Finding Profitable Opportunities and Crafting Compelling Angles | Expert in Copywriting, Content Creation, and Article Writing

2mo

Yes very true. Its important to focus on what is relevant to you and try not to get destracted!

Marc Sartele

Email Marketing Specialist | I provide you with a super-powered email buddy which finds you new clients.

2mo

Absolutely agree! Quality over quantity when it comes to content strategy.

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