Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
These exact words from my client Greg yesterday: " I don't want to be a content 👿 monster!" I say to him: "You don't have to be" Greg says he wants to deploy a "minimalist" content strategy. Not everyone needs to be posting all the time, and it's not necessary to grow your business opportunities. Sure it's great for certain people but not for Greg, and that is perfectly OK. So where did our conversation go? ✅ Commenting 🗯 on content that is in alignment with core capabilities. Adding great insights will provide great visibility. ✅ Use LinkedIn search 🍳 to find podcast guesting and new prospect opportunities ✅ Connect and engage with other thought leaders and influencers in your space. Build a LinkedIn community through engagement. ✅ Contribute to Collaborative Articles. Use these to easily share your expertise. A great way to demonstrate your expertise and grow visibility. ✅ Join and engage in Groups and with Pages that are directly relevant to the mission. Find thought leaders and prospects in these unique corners of LinkedIn. Greg is an awesome 🤦🏽♂️ guy, so I have no doubt he will be leveraging LinkedIn without feeling overwhelmed to create new content. Maybe he will do so later or maybe he won't. Either way, I am not worried about him. #linkedin #consulting ---------------------------------------- Let's Engage More? Sandra Long Post Road Consulting: LinkedIn and Social Selling Training
Thanks Sandra Long for sharing this great advice with us all!
Love that you are there to help him and others through their beliefs about LI and what is possible.
That's a great point, Greg can definitely make an impact through engaging with relevant content and thought leaders on LinkedIn.
Your suggestions to comment on interesting content aligned with our core mission is very helpful Sandra Long. Also, even though there's a lot of advice out there to post our own content, I find more engagement and views when I post links to interesting articles or posts by others. (Or maybe that's just me?)
Sounds like you did a great job focusing on him. I'm curious: what did he consider a content monster to be?
It’s good to know there are many ways to engage that meet the needs of each person. Thanks, Sandra, for clarifying.
Owner | Technology & Business Growth Specialist
1yAbsolutely agree! Quality over quantity when it comes to content strategy.