Josh Spector’s Post

When something comes naturally to you, you tend to assume everyone knows how to do it. That's been the case with writing and content creation for me. Until I started getting paid to help people develop their content on platforms like LinkedIn. People's biggest objections to creating content on LinkedIn are: "I'm not an expert. I can't create content." Everyone should be creating content because everyone knows something others don't. Or has solved something others haven't solved yet. Thanks for the reminder that creating content is just being helpful Josh Spector!

I was talking with a friend last week and he said it's so easy to become overwhelmed by a mountain of repurposed content his team has. A good problem to have. But a problem, nonetheless. - video snippets - text posts - blogs - newsletters The volume can be surprising. 10 snippets coming from a webinar sounds great until you have to do something with those assets. As someone who navigates this every week with my podcast, I've learned a crucial lesson: Not all content that can be reused, needs to be reused. The temptation is to save every clip and quote. We fear missed opportunities. We fear not squeezing the juice from everything we created. (Shoot, that’s why we started repurposing in the first place.) When I started creating my weekly podcast, I hit a turning point when I realized, "I don’t actually need 10 clips out of every episode. Maybe not even five." This realization was less about cutting content and more about enhancing the impact. Because producing less means I can deliver at a higher quality. Fewer clips to produce. Fewer clips to edit. Fewer clips to review. As content creators, we have to learn to be discerning. And recognize that not all content serves our long-term goals or resonates with our audience. And everything we say yes to, means saying no to something else. Just because I can get 10 clips doesn’t mean I need 10 clips. I might, but I need to do the hard work that comes with figuring that out. The more I embrace a philosophy of 'less is more,' the more I can simplify my process, focus my attention, and eliminate the overwhelm. I hope this helps you too.

Want to know the secret to creating killer podcast content? (...stop overcomplicating it) Our best episode ever happened completely by accident. No intro. No outline. No script. Just hit record during a real conversation about business challenges we were facing. Here's why unscripted content wins: 1️⃣ Authenticity — Raw, behind-the-scenes conversations show the real side of entrepreneurship. Your audience craves genuine insights into what you're going through. 2️⃣ Natural Flow — When you're solving real problems in real-time, the conversation flows effortlessly. That hour-and-a-half flew by because we were genuinely engaged. 3️⃣ Valuable Insights — The most impactful content often comes from documenting authentic moments rather than creating polished productions. The future belongs to "fly-on-the-wall" content that lets audiences peek behind the curtain. No more: ❌ Overproduced episodes ❌ Rigid scripts ❌ Perfect intros Instead, focus on: ✅ Real conversations ✅ Genuine problem-solving ✅ Authentic moments Next time you're creating content, try this: Hit record during a natural business discussion. You might be surprised by the magic that unfolds. The best content isn't perfectly planned — it's perfectly real.

Want to know the secret to creating killer podcast content? (...stop overcomplicating it) Our best episode ever happened completely by accident. No intro. No outline. No script. Just hit record during a real conversation about business challenges we were facing. Here's why unscripted content wins: 1️⃣ Authenticity — Raw, behind-the-scenes conversations show the real side of entrepreneurship. Your audience craves genuine insights into what you're going through. 2️⃣ Natural Flow — When you're solving real problems in real-time, the conversation flows effortlessly. That hour-and-a-half flew by because we were genuinely engaged. 3️⃣ Valuable Insights — The most impactful content often comes from documenting authentic moments rather than creating polished productions. The future belongs to "fly-on-the-wall" content that lets audiences peek behind the curtain. No more: ❌ Overproduced episodes ❌ Rigid scripts ❌ Perfect intros Instead, focus on: ✅ Real conversations ✅ Genuine problem-solving ✅ Authentic moments Next time you're creating content, try this: Hit record during a natural business discussion. You might be surprised by the magic that unfolds. The best content isn't perfectly planned — it's perfectly real.

How much time does content prep take you? ⏰👀 Research, planning, outlining... It takes bloody time. It's the same story, be it a blog, podcast, or video. How can we maximize our content research and prep time? It all zeroes down to the 'return on effort'. Create multiple pieces from a single source by repurposing content. "Easier said than done, Vassy!" I hear you exclaim. 😖 Repurposing might seem like art, but it's simply a repeatable process. Here are 6 methods to kick-start your creative repurposing – along with examples from stellar experts like Katelyn Bourgoin 🧠, Neal O'Grady 🍉, Amanda Natividad, and Gary Vaynerchuk. If you feel somewhat stuck, just go through the list and brainstorm how your content could be repurposed. ___ Repurposing is one of the many topics we cover in the "Strategic Content & Messaging" course. For the rest of June, you can get access to the full curriculum with 80+ video lessons at a special price. 🤩 Check out my Featured section for the link!

I used to think that every piece of content needed the same distribution plan. But it’s not one-size-fits-all. Here's how I grade content for better distribution: The effort you put into a product webinar should be completely different from what you put into a massive original research report. If you write a great bottom-funnel piece of content that compares you to a competitor, it might be great for Google, but terrible for a thread. It might be great for an ad but awful as a YouTube Short. You don’t want an umbrella distribution strategy that covers every piece of content. The solution? Grade your content by impact prior to creating it. Here are a few categories you can use to grade your content: - Relevance - Quality - Originality - Impact This will be subjective. But it’s important to know what distribution looks like for an “A” piece of content like a podcast episode compared to a “C” piece of content like a press release or funding announcement. Different content needs different distribution.

Want to build a media business around your content? I break down how to do that in a new episode of my Clients From Content podcast. 8 things you'll learn: 1. How to use emotional brainstorming to create a successful newsletter It's at the 7-minute mark. 2. Two newsletter formats that work in any niche It's at the 13-minute mark. 3. Four ways to create a newsletter/social media flywheel It's at the 18-minute mark. 4. Why you should never be the ONLY evangelist for your brand It's at the 30-minute mark. 5. Five times you need to be visible as a founder (even if you're not the face of your brand) It's at the 32-minute mark. 6. A must-read book if you plan to sell merchandise It's at the 38-minute mark. 7. The story of Dad Gang It's at the 47-minute mark. 8. How to sell branded merchandise It's at the 48-minute mark.

Struggling to come up with content ideas? You’re not alone and it’s something I hear so often - not enough time, not sure what to post, unsure what my audience really want, and need! So here are a few ideas to spark content creation creativity…what else would you add? 📙 Read a book you loved recently? Share why. 🎧 Listened to a great podcast? Share your take on it. 👀 Discover something interesting online? Share your thoughts.  🗨 Had a chat that got you thinking? Write down the juicy bits. 🙃 Made a mistake? Share it with your learnings. I use a notepad on my phone to pop ideas down whenever I feel inspired. I then dedicated around 1-2 hours each week to draft and outline post ideas. I then refine, adding my own experiences, tidying up copy etc. 🥁 If you're feeling overwhelmed or short on time, remember you don't have to go it alone! I have capacity in May so DM me to turn those content ideas into reality. #contentmarketing #smm #content

I was talking with a client yesterday about repurposing content. Here’s the gist 👇 When you publish a post, you’re not just publishing a post; you’re creating: • An Instagram reel script • An outline for an article  • A LinkedIn carousel  • A YouTube short • A tweet thread • A tweet Maybe even the online for a podcast. People consume content in different ways and formats. As part of the Brand Messaging System, I work with clients to understand the value of repurposing your content; it’s the key to showing up consistently with your message. If you’re struggling with what to publish or how to publish consistently, DM me. I got you. 

There are 2 different ways to repurpose your content: 1) You REUSE one of your past posts and repost it. Focus on repurposing the posts that have done best so far. Change it up a bit - your writing might anyways have developed since then. No one will remember, and even if they do - they need to hear it again. 2) You take one piece of content (e.g. a video) and turn it into X-number of pieces of content (see document) It might feel like you're repeating the same message (just in a different format) - and that's EXACTLY what you're doing. And that's where the power lies. Your audience needs to hear you repeating your message over, and over again - before the penny drops. What would you like to add? P.S. I DON'T have a podcast, and I DON'T master the 2nd process myself yet - BUT this is my aspiration.