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LinkedIn for Personal Branding: The Ultimate Guide Paperback – 28 October 2020

by Sandra Long (Author)
4.5 out of 5 stars 174
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AMAZON #1 BESTSELLER - 2021 EDITIONMake a real impact on LinkedIn!LinkedIn for Personal Branding is truly unique because it provides:· Strategies on how to position yourself - not just a "how-to" on features· Dozens of real examples and case studies· Best practices for each profile section· Six fresh new chapters about LinkedIn content with examples and strategies· Writing prompts, ideas, and five persona examples for the About essay (summary)· Five unique approaches to the work experience section· Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career· Ways to measure and improve your personal LinkedIn experience· Strategies to build and leverage your brand on LinkedIn· Online Reader Resource website with additional resources and linksAlso, you will learn how to:· Be more easily found via LinkedIn and Google· Leverage images, videos, links, and new profile sections· Optimize your profile for search and first impressions· Attract prospects and employers with your profile and content· Become a thought leader· Build social proof with recommendations and endorsements· Write an impactful headline· Use best practices for Company page and Groups opportunitiesThis book is written for:· Executives and future executives· Business owners and future business owners· Students and new grads· Independent professionals or consultants· Job seekersSandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
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  1. Print length
    262 pages
  2. Language
    English
  3. Publication date
    28 October 2020
  4. Dimensions
    15.24 x 1.52 x 22.86 cm
  5. ISBN-13
    979-8701220919
  6. See all details
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Product details

  • ASIN ‏ : ‎ B08VCQWRQ8
  • Publisher ‏ : ‎ Independently published (28 October 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 262 pages
  • ISBN-13 ‏ : ‎ 979-8701220919
  • Dimensions ‏ : ‎ 15.24 x 1.52 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 174

About the author

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Sandra Long

Sandra Long

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With close to 30 years of B2B sales and leadership experience, Sandra Long founded Post Road Consulting in Westport CT. Sandra and her team help companies to stimulate growth by more effectively using LinkedIn for sales and recruiting. She also works with job seekers and individual professionals to help them take their business or career to the next level.

Sandra is the author of LinkedIn for Personal Branding:The Ultimate Guide, a book that provides a strategic perspective on how to use LinkedIn for personal branding purposes to advance a business or career.

Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients. She enjoys speaking at corporations, universities, conferences, as well as for industry association events. Sandra and the Post Road team also have extensive experience with entrepreneurs, consultants, corporate executives, and attorneys.

Book website: www.linkedinforpersonalbranding.com .

Post Road Consulting LLC website: www.postroadconsulting.com

Sandra Long on LinkedIn: www.linkedin.com/in/longsandra

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Stacey Ross Cohen
5.0 out of 5 stars A Must-Read Gem!
Reviewed in the United States on 13 February 2024
Verified Purchase
This book is a must-read for anyone looking to elevate their brand on LinkedIn and unlock new opportunities. Sandra Long's expert guidance and practical strategies make it relevant for professionals at any career stage. Every chapter is filled with invaluable tips for optimizing one's profile, engaging with your audience, strategically positioning oneself as a thought leader, and so much more. A true gem!
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Phil Buckley
5.0 out of 5 stars An A to Z Guide on How to Define and Amplify Your Personal Brand on LinkedIn to Achieve Your Goals
Reviewed in Canada on 26 April 2021
Verified Purchase
Sandra Long has written the definitive guide to personal branding on LinkedIn. The author provides an A to Z overview of how to establish and amplify your “best you” persona (what you want to be known for--knowledge, skill and personality) on the world’s biggest professional online community.
 
In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.
 
Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.
 
Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.
 
There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?
2 people found this helpful
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Mr J D Clay
5.0 out of 5 stars linkedin personal branding
Reviewed in the United Kingdom on 25 September 2023
Verified Purchase
good value book about LinkedIn factors to consider and lots of good information good read.
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ajay s.
5.0 out of 5 stars Must Read for every LinkedIn user
Reviewed in India on 15 August 2023
Verified Purchase
Branding on LinkedIn can be tough! but not so much after you read this book by Sandra Long, its structured very well and has already helped me see positive results in a very short time.
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Arley
5.0 out of 5 stars Fantastic tips
Reviewed in Brazil on 4 March 2021
Verified Purchase
Before read this book, LinkedIn was a black box to me... but with many examples and visual presentations Sandra was able to explain all opportunities and tips of the platform. Superb book.
One person found this helpful
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