Can growth design be truly ethical?

And if so, how?

Mary Borysova
UX Collective
Published in
8 min readAug 14, 2023

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Abstract bright illustration showing different objects on the tabls
Image from Freepik

In the ideal world, growth designers create user experiences that drive business growth while following ethical principles. However, creating and maintaining this balance between growth and ethics was one of my biggest challenges as a growth designer.

Shaping ethical solutions

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Senior Product Designer helping healthcare companies launch, grow and optimise their products. Writing about UX, design and communication.