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The Third Door: The Mindset of Success Hardcover – June 5, 2018
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The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world's most successful people to uncover how they broke through and launched their careers.
The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett's shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.
Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.
- Print length320 pages
- LanguageEnglish
- PublisherCrown Currency
- Publication dateJune 5, 2018
- Dimensions5.7 x 1.11 x 8.5 inches
- ISBN-109780804136662
- ISBN-13978-0804136662
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Editorial Reviews
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“From redefining success with Steve Wozniak to staring death in the eyes with Jessica Alba, this book is packed with adventure, drama, and remarkable lessons the whole way through. Whether you‘re an executive or a recent college graduate, you’ll find inspiration and wisdom in The Third Door.”—Arianna Huffington, founder of The Huffington Post and New York Times bestselling author of Thrive
"The Third Door is at once a spirited coming-of-age story and a hard-headed examination of what it takes to succeed at the highest levels. Alex Banayan has cracked the code of the world’s most successful people and shown he will soon join their ranks.”—Daniel H. Pink, New York Times bestselling author of When, Drive, and A Whole New Mind
“An emotional roller coaster . . . I laughed. I cried. I was on the edge of my seat the whole time . . . Once every few decades a book comes along that defines a generation. The Third Door is it.”—Eliana Murillo, head of multicultural marketing at Google
“A treasure chest of wisdom . . . knowledge that can be used by anyone, anywhere, who wants to take their journey further . . . Banayan has become one of the most equipped guides to help you climb higher mountains in your life.”—Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential
“Unlike any business book I've read. The Third Door is a thrill ride of hope, joy, ambition, and self-discovery. I cheered out loud, and at different points, tears trickled down my face . . . The Third Door motivated me turn up the volume in my life . . . A triumph.”—Maya Watson Banks, director of marketing at Netflix
“A cinematic story full of drama, betrayal, and heartbreak. The Third Door takes you on a narrative adventure packed with life-changing lessons. Once you start reading, you can’t stop.”—Jonah Berger, New York Times bestselling author of Contagious: Why Things Catch On
“Powerful . . . One of the best books of the year . . . After reading The Third Door, an uncontrollable shift happened in my life—I started to see the challenges in front of me as fun. This book not only gave me new tools to achieve my goals, but it also showed me how exciting it can be to tackle seemingly impossible obstacles. If you want to take your life to the next level, you have to read The Third Door.”—Mike Posner, Grammy Award-nominated and multiplatinum musician
“Banayan’s heart is poured into every page of this book. The Third Door is not only a guide to how the world’s most remarkable pioneers succeeded, but it’s also a magnificent story of one boy’s journey to achieve his dream. The Third Door drips with passion and emotion—and it’s a must-read for anyone wanting to turn their vision into a reality.”—Adam Braun, New York Times bestselling author of The Promise of a Pencil
“A wild ride . . . Inspiring, hilarious, and insightful. Whenever you start to believe there’s no other way to solve your problem, let Alex Banayan inspire you to think bigger.”—David Eagleman, New York Times bestselling author of Incognito, host of PBS’ The Brain, and adjunct professor at Stanford University
About the Author
Named to Forbes' 30 Under 30 list and Business Insider's "Most Powerful People Under 30," Banayan is his generation's leading expert in high-performance and personal development, having been featured in Fortune, CNBC, Businessweek, The Washington Post, MSNBC, Fox News, and NBC News. An acclaimed keynote speaker, Banayan has presented the Third Door™ framework to corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, Delta Airlines, Kaiser Permanente, Mastercard, and Disney.
Excerpt. © Reprinted by permission. All rights reserved.
Chapter One
Staring at the Ceiling
Right this way . . .”
I stepped across the marble floor and turned a corner, entering a room with glistening floor-to-ceiling windows. Sailboats drifted down below, gentle waves lapped onto the shore, and the afternoon sun bounced off a marina and filled the lobby with a bright, heavenly glow. I followed an assistant down a hallway. The office had couches with the most plush cushions I’d ever seen. The coffee spoons sparkled in a way I’d never seen spoons sparkle before. The conference room table looked like it had been carved by Michelangelo himself. We entered a long corridor lined with hundreds of books.
“He’s read every one,” she said.
Macroeconomics. Computer science. Artificial intelligence. Polio eradication. The assistant pulled out a book on feces recycling and placed it in my hands. I flipped through it with sweaty palms. Nearly every page was underlined and highlighted with scribbles in the margins. I couldn’t help but smile--the scribbles had the penmanship of a fifth grader.
We continued down the hallway until the assistant asked me to stay where I was. I stood there, motionless, looking at a towering frosted glass door. I had to stop myself from touching it to feel how thick it was. As I waited, I thought of all the things that led me here--the red scarf, the toilet in San Francisco, the shoe in Omaha, the cockroach in the Motel 6, the--
And then, the door opened.
“Alex, Bill is ready for you.”
He was standing right in front of me, hair uncombed, shirt loosely tucked in, sipping a can of Diet Coke. I waited for something to come out of my mouth, but nothing did.
“Hey, there,” Bill Gates said, his smile lifting his eyebrows. “Come on in . . .”
Three Years Earlier, My Freshman Dorm Room
I flipped over in bed. A stack of biology books sat on my desk, staring back at me. I knew I should study, but the more I looked at the books, the more I wanted to pull the covers over my head.
I tossed to my right. A University of Southern California football poster hung above me. When I’d first taped it on my wall, the colors were so vibrant. Now the poster seemed to blend in with the wall.
I turned onto my back and stared at the silent white ceiling.
What the hell is wrong with me?
Ever since I could remember, the plan was for me to be a doctor. That’s what happens when you’re the son of Persian Jewish immigrants. I practically came out of the womb with “MD” stamped on my behind. In third grade, I wore scrubs to school for Halloween. I was “that kid.”
I was never the smartest kid in school, but I was consistent. Like, I consistently got B minuses and consistently read CliffsNotes. To make up for my lack of straight As, I always had a sense of direction. In high school I “checked the boxes”--volunteer at a hospital, take extra science classes, obsess over the SATs. But I was too busy trying to survive to stop and wonder whose boxes I was checking. When I’d started college, I couldn’t have imagined that a month later I would be hitting the snooze button four or five times each morning, not because I was tired, but because I was bored. Yet I continued dragging myself to class anyway, checking the premed boxes, feeling like a sheep following the herd.
That’s how I found myself here: lying on my bed, staring up at the ceiling. I’d come to college looking for answers, but all I got were more questions. What am I actually interested in? What do I want to major in? What do I want to do with my life?
I flipped over again. The biology books were like dementors, sucking the life out of me. The more I dreaded opening them, the more I thought about my parents--running through the Tehran airport, fleeing to America as refugees, sacrificing everything to give me an education.
When I received my admissions letter from USC, my mom told me I couldn’t attend because we couldn’t afford it. Although my family wasn’t poor and I grew up in Beverly Hills, like many families, we lived a double life. While we lived in a nice neighborhood, my parents had to take out a second mortgage to cover the bills. We went on vacations, yet there were times when I’d see notices on our front door saying our gas was going to be cut off. The only reason my mom allowed me to attend USC was because the day before the enrollment deadline, my dad stayed up all night, talking to my mom with tears in his eyes, saying he’d do whatever it took to make ends meet.
And this is how I paid him back? By lying in bed, pulling the covers over my head?
I glanced at the other side of the room. My roommate, Ricky, was at a small wooden desk doing his homework, spitting out numbers like an accounting machine. The squeak of his pencil mocked me. He had a path. I wish I had that. All I had was a ceiling that wouldn’t talk back to me.
Then I thought about the guy I’d met the prior weekend. He’d graduated from USC a year earlier with a math degree. He used to sit at a desk just like Ricky’s, spitting out numbers just like him, and now he was scooping ice cream a few miles from campus. I was beginning to realize that a college degree no longer came with guarantees.
I turned over to the textbooks. Studying is the last thing I want to do.
I rolled onto my back. But my parents sacrificed everything so that studying would be the only thing I have to do.
The ceiling remained silent.
I flipped over and planted my face in my pillow.
I trudged to the library the following morning, my biology books under my arm. But as much as I tried to study, my internal battery remained depleted. I needed a jump start, something to inspire me. So I pushed my chair back from the study tables, wandered to the aisles of the biography section, and pulled out a book on Bill Gates. I figured reading about someone as successful as Gates might spark something within me. And it did--just not what I’d expected.
Here was a guy who started his company when he was my age, grew it into the most valuable corporation in the world, revolutionized an industry, became the richest man alive, and then stepped down as the CEO of Microsoft to become the most generous philanthropist on earth. Thinking about what Bill Gates accomplished felt like standing at the base of Mount Everest and staring up at the peak. All I could wonder was: How did he take his first steps up the mountain?
Before I knew it I was flipping through the biographies of one successful person after another. Steven Spielberg climbed the Mount Everest of directing, so how did he do it? How did a kid who’d been rejected from film school become the youngest major studio director in Hollywood history? How did Lady Gaga, when she was nineteen years old and waiting tables in New York City, get her first record deal?
I kept returning to the library, searching for a book that held the answers. But after a few weeks, I was left empty-handed. There wasn’t a single book that focused on the stage of life I was in. When no one knew their names, when no one would take their meetings, how did these people find a way to launch their careers? That’s when my naive eighteen-year-old thinking kicked in: Well, if no one has written the book I’m dreaming of reading, why not just write it myself?
It was a dumb idea. I couldn’t even write a term paper without half the page coming back covered in red ink. I decided not to do it.
But as the days pressed on, the idea wouldn’t let me go. What interested me wasn’t writing a book so much as embarking on “a mission”--a journey to uncover these answers. I figured if I could just talk to Bill Gates myself, he had to have the Holy Grail of advice.
I ran the idea by my friends and found out I wasn’t the only one staring at the ceiling. They were dying for answers too. What if I go on this mission on behalf of all of us? Why not just call up Bill Gates, interview him, track down some other icons, put what I discover in a book, and share it with my generation?
The hard part, I figured, would be paying for it. Traveling to interview all these people would cost money, money I didn’t have. I was buried in tuition payments and all out of Bar Mitzvah cash. There had to be another way.
Two nights before fall semester final exams, I was back in the library when I took a break to scroll through Facebook. That’s when I saw a friend’s post about free tickets to The Price Is Right. The game show was filmed a few miles from campus. It’s one of those shows I watched as a kid when I stayed home sick from school. Audience members would get called down to become contestants, they’d be shown a prize, and if they guessed closest to the actual price without going over, they’d win. I’d never seen a full episode before, but how hard could it be?
What if . . . what if I go on the show to win some money to fund the mission?
It was absurd. The show was taping the next morning. I had to study for finals. But the thought kept crawling back into my mind. To prove to myself it was a horrible idea, I opened my notebook and wrote a list of the best- and worst-case scenarios.
Worst-Case Scenarios
1. Fail my finals
2. Ruin my chances of going to med school
3. Mom will hate me
4. No . . . Mom will kill me
5. Look fat on TV
6. Everyone will make fun of me
7. Not even make it onto the show
Best-Case Scenario
1. Win enough money to fund the mission
I searched online to calculate the odds of winning. Out of three hundred people in the audience, one wins. I used my cellphone to do the math: a 0.3 percent chance.
See, this is why I didn’t like math.
I looked at the 0.3 percent on my phone, then at the stack of biology books on my desk. But all I could think was, What if . . . ? It felt as if someone had tied a rope around my gut and was slowly pulling.
I decided to do the logical thing and study.
But I didn’t study for finals. I studied how to hack The Price Is Right.
Chapter Two
The Price Is Right
Anyone who’s watched The Price Is Right for even thirty seconds and has heard the announcer say “COME ON DOWN!” knows the contestants are colorfully dressed and have wild personalities that fill the television screen. The show makes it seem like the contestants are randomly selected from the audience--but at around 4:00 a.m., as I’d Googled “how to get on The Price Is Right,” I discovered it was far from random. A producer interviews each audience member and picks the wildest ones. If the producer likes you, he puts your name on a list that’s given to an undercover producer who observes you from afar. If the undercover producer puts a check mark by your name, you’re called on stage. It wasn’t luck: there was a system.
The next morning, I swung open my closet and threw on my brightest red shirt, a big puffy jacket, and neon-yellow sunglasses. I pretty much looked like a chubby toucan. Perfect. After driving to the CBS studio, I pulled into the parking lot and approached the check‑in table. Because I couldn’t tell who the undercover producer was, I assumed it could be anyone. I hugged security guards, danced with janitors, flirted with old ladies--I break-danced, and I don’t know how to break-dance.
I got in line with the other audience members in a maze of railings outside the studio doors. The line moved forward, until finally, it was almost my turn to be interviewed. There’s my guy. I’d spent hours researching him the night before. His name was Stan and he was the producer in charge of casting contestants. I knew where he was from, where he went to school--and that he relied on a clipboard, but it was never in his hands. His assistant, who sat in a chair behind him, held it. When Stan selected a contestant, he would turn to her, wink, and she’d write the name down.
An usher motioned for ten of us to step forward. Stan stood ten feet away, walking from one person to the next. “What’s your name? Where are you from? What do you do?” There was a rhythm to his moves. Officially, Stan was a producer; but in my eyes, he was the bouncer. If I didn’t get my name on his clipboard, I wouldn’t get on the show. And now the bouncer was right in front of me.
“Hey, my name’s Alex, I’m from LA and I’m a premed at USC!”
“Premed? You’re probably always studying. How do you have time to watch The Price Is Right?”
“The . . . what? Oh! Is that where I am?”
He didn’t even give a pity laugh.
I needed to redeem myself. In one of the business books I’d read, the author said that physical contact speeds up a relationship. I had an idea.
I had to touch Stan.
“Stan, Stan, come over here! I want to make a secret handshake with you!”
He rolled his eyes.
“Stan! Come on!”
He stepped forward and we slapped hands. “Dude, you’re doing it all wrong,” I said. “How old are you?”
Stan chuckled and I showed him how to pound it and blow it up. He laughed some more, wished me luck, and walked away. He didn’t wink to his assistant. She didn’t write anything on the clipboard. Just like that, it was over.
This was one of those moments when you see your dream in front of you, you can almost touch it, and then just like that, it’s gone, slipping through your fingers like sand. And the worst part is you know you could’ve seized it if you just had another chance. I don’t know what got into me, but I started shouting, at the top of my lungs.
“STAN! STAAAAN!”
The entire audience whipped their heads around.
“STAAAAAAAAAN! Come back!”
Stan ran over and nodded slowly, giving me that “all right, kid, what now?” look.
“Uh . . . uh . . .”
Product details
- ASIN : 0804136661
- Publisher : Crown Currency; Illustrated edition (June 5, 2018)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 9780804136662
- ISBN-13 : 978-0804136662
- Item Weight : 2.31 pounds
- Dimensions : 5.7 x 1.11 x 8.5 inches
- Best Sellers Rank: #26,276 in Books (See Top 100 in Books)
- #661 in Motivational Self-Help (Books)
- #706 in Success Self-Help
- #888 in Memoirs (Books)
- Customer Reviews:
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About the author

ALEX BANAYAN is the youngest bestselling business author in American history. The Third Door chronicles Banayan’s seven-year quest to uncover the definitive mindset of exponential growth and success. The book is a #1 international bestseller, has been translated into more than a dozen languages, and has been acclaimed by The New York Post as “a joy to read.”
Named to Forbes’ 30 Under 30 list and Business Insider’s “Most Powerful People Under 30,” Banayan is his generation’s leading expert in high-performance and personal development, having been featured in Fortune, CNBC, Businessweek, The Washington Post, MSNBC, Fox News, and NBC News.
An acclaimed keynote speaker, Banayan has presented the Third Door™ framework to corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, Delta Airlines, Kaiser Permanente, Mastercard, and Disney.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book engaging and inspiring. They appreciate the author's storytelling ability and relatability. The writing quality is described as clear and easy to understand. Readers find the story arc compelling, showing the power of persistence. Overall, they describe the author as an amazing human being who shares his experiences.
AI-generated from the text of customer reviews
Customers find the book engaging and entertaining. They say it's a great read for high school or college students interested in optimism, resilience, and how incredible life can be. The author keeps the reader engaged by relating his life to them. Overall, it's an excellent story about a young man navigating his path.
"...sure, but beyond that, it is a lesson in optimism, resilience, and how incredible (and even 'successful') life can be if you have the courage to..." Read more
"...You live your life with boldness and courage. You also are a fantastic writer that knows how to tell good stories...." Read more
"...from Bill Gates and Elliot Bisnow, about how they achieved ravishing success and what skills we can learn from their journeys...." Read more
"...It's a fairly quick read, and its a fun book, but I'm still waiting on the book about how the worlds most successful people launched their careers." Read more
Customers find the book insightful and empowering. They appreciate the author's self-awareness and reflection. The book provides valuable advice and lessons about perseverance, courage, and stick-to-it-iveness.
"...He displays a great deal of self-awareness and reflection and is unafraid to bring the reader along while he gains an understanding of himself, his..." Read more
"...I felt so happy for you. That is a GREAT question. Good on you for listening to Cal and applying his advice despite fears/doubts. -..." Read more
"...skills are transferrable no matter what you seek to do and will help you work smarter, not harder- giving you tools to achieve your wildest dream in..." Read more
"...into a book that is entertaining to read and provides amazing insightful into the different methods you can leverage to be successful...." Read more
Customers find the story captivating and relatable. They appreciate the author's ability to tell a compelling quest about finding purpose while pushing back against the status quo. The book reads well and is engaging, with a sense of adventure.
"...This book is a page-turner and a coming of age story with universal appeal for sure, but beyond that, it is a lesson in optimism, resilience, and..." Read more
"...self-help books, and self-published a few myself, and I am blown away at your story. You live your life with boldness and courage...." Read more
"...leaders and innovators of our time, and sheer information - details about their path, past failures, practical (seriously practical) pieces of..." Read more
"...lessons from people from many different industries and tells it in a story format...." Read more
Customers find the book's writing clear and engaging. They describe the author as talented, a great storyteller, and unafraid to bring the reader along on their journey. The simple yet profound writing style brings the story to life.
"...a great deal of self-awareness and reflection and is unafraid to bring the reader along while he gains an understanding of himself, his blind spots,..." Read more
"...You live your life with boldness and courage. You also are a fantastic writer that knows how to tell good stories...." Read more
"...The story reads almost like a novel and is hard to put down. Cameos are made by Tim Ferriss, Cal Fussman, and Larry King...." Read more
"...The book reads like a novel, it's not exactly a business book, but a memoir of his process and emotions along the way...." Read more
Customers find the book inspiring and motivating. They appreciate the author's stories of success and failure, as well as his tenacity and never-quit mindset. The book teaches readers about perseverance and resiliency.
"...appeal for sure, but beyond that, it is a lesson in optimism, resilience, and how incredible (and even 'successful') life can be if you have the..." Read more
"...You live your life with boldness and courage. You also are a fantastic writer that knows how to tell good stories...." Read more
"...of our time, and sheer information - details about their path, past failures, practical (seriously practical) pieces of advice that anyone may apply..." Read more
"...'s The Third Door captivates the reader by telling a real yet very compelling story...." Read more
Customers enjoy the author's relatable and inspiring personality. They find the book engaging and appreciate the insights from the people he interviews. The author is described as a special individual who has a passion for his work.
"...The second storyline, and what makes this book human and whole, is Alex's inward journey...." Read more
"...Elliott sounds like an amazing human being. I have also done extensive research on who is he but few sources actually told his full story...." Read more
"...The author is a very inspiring guy in terms of his tenacity to reach his goal of creating this book and I was more impressed by the work he put in..." Read more
"...You’ll learn about passion, pursuit, and personality as you read this book...." Read more
Customers find the book helpful for entrepreneurs at any level. They say it provides plenty of information and a fresh perspective on business. The book is full of stories from successful people and entrepreneurs, providing an engaging journey into business.
"...Access to the personal anecdotes of some of the greatest leaders and innovators of our time, and sheer information - details about their path, past..." Read more
"...This book is full of stories from your favorite entrepreneurs and Icons...." Read more
"beautiful and empowering book on entrepreneurship, friendship, and human relationships...." Read more
"...A great book for entrepreneurs at any level - information is abundant but staying inspired is going to be the key to our success. Thanks Alex!!" Read more
Customers enjoy the storyline. They find Alex's journey fascinating and inspiring. The lessons he learns and the way he weaves together the stories in an engaging way are comforting for readers. The book delivers a strong message and keeps them engaged.
"...second storyline, and what makes this book human and whole, is Alex's inward journey...." Read more
"...The realness of Alex and his journey is so comforting as a college student because it emphasizes that you do not need to know exactly what you want..." Read more
"...The Third Door is well laid out and aligns Alex's journey as he learns and adapts from the people he interviews...." Read more
"...I'm now off chasing my dreams, motivated by Alex's story, and free to believe in the improbable." Read more
Reviews with images

A thrilling adventure, and giant lesson in having the courage to try
Top reviews from the United States
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- Reviewed in the United States on June 5, 2018I first heard about Alex while perusing through the 30 under 30 lists in 2015, a distinction he received for his work in Venture Capital. Intrigued by his accomplishment but knowing little about his adventures, I decided to follow along via social media.
After keeping tabs on his journey in the years that followed, I was definitely excited to finally read what became The Third Door, but admittedly didn't know what to expect. My inclination was that it would be much like any other business book about success -- a collection of anecdotes that deliver life lessons. An interesting read, but perhaps, like many similar books I've read in the past, nothing life-changing.
I am thrilled to admit that I was wrong.
The Third Door is nothing like any business or self-help book I've ever read. It reads as a thrilling adventure, one that, if I didn't know was real, I'd be convinced was fiction. But what's so special about it is that though his story is larger than life, Alex's relatability and vulnerability shine through on every page. A book like this can easily come across as pretentious, but there was none of that to be found. Instead, you're treated to two equally fascinating storylines that are perfectly intertwined.
The first is Alex's outward journey -- the powerful lessons from the successful people he seeks out (some of my favorites were Maya Angelou, Jessica Alba, and Quincy Jones), the adventures and missteps in getting to each person, his unwavering dedication to his mission, and perhaps my favorite, the friends and mentors he meets along the way. The insights that actually hit home the most for me were the nuggets of practical advice and challenges from his mentor/best friend Elliott (who, though not as 'famous' is just as incredible as any of the main features in this book).
The second storyline, and what makes this book human and whole, is Alex's inward journey. He displays a great deal of self-awareness and reflection and is unafraid to bring the reader along while he gains an understanding of himself, his blind spots, the valuable lessons he learned from his sisters, and the first-hand interaction with the preciousness of life after his father's heartbreaking diagnosis.
This book is a page-turner and a coming of age story with universal appeal for sure, but beyond that, it is a lesson in optimism, resilience, and how incredible (and even 'successful') life can be if you have the courage to try.
So thank you Alex, for this reminder that is relevant at any age and stage of life. And to anyone reading this review, buy the book, read it, believe it, and share it. It's a story that deserves to be heard.
5.0 out of 5 starsI first heard about Alex while perusing through the 30 under 30 lists in 2015, a distinction he received for his work in Venture Capital. Intrigued by his accomplishment but knowing little about his adventures, I decided to follow along via social media.A thrilling adventure, and giant lesson in having the courage to try
Reviewed in the United States on June 5, 2018
After keeping tabs on his journey in the years that followed, I was definitely excited to finally read what became The Third Door, but admittedly didn't know what to expect. My inclination was that it would be much like any other business book about success -- a collection of anecdotes that deliver life lessons. An interesting read, but perhaps, like many similar books I've read in the past, nothing life-changing.
I am thrilled to admit that I was wrong.
The Third Door is nothing like any business or self-help book I've ever read. It reads as a thrilling adventure, one that, if I didn't know was real, I'd be convinced was fiction. But what's so special about it is that though his story is larger than life, Alex's relatability and vulnerability shine through on every page. A book like this can easily come across as pretentious, but there was none of that to be found. Instead, you're treated to two equally fascinating storylines that are perfectly intertwined.
The first is Alex's outward journey -- the powerful lessons from the successful people he seeks out (some of my favorites were Maya Angelou, Jessica Alba, and Quincy Jones), the adventures and missteps in getting to each person, his unwavering dedication to his mission, and perhaps my favorite, the friends and mentors he meets along the way. The insights that actually hit home the most for me were the nuggets of practical advice and challenges from his mentor/best friend Elliott (who, though not as 'famous' is just as incredible as any of the main features in this book).
The second storyline, and what makes this book human and whole, is Alex's inward journey. He displays a great deal of self-awareness and reflection and is unafraid to bring the reader along while he gains an understanding of himself, his blind spots, the valuable lessons he learned from his sisters, and the first-hand interaction with the preciousness of life after his father's heartbreaking diagnosis.
This book is a page-turner and a coming of age story with universal appeal for sure, but beyond that, it is a lesson in optimism, resilience, and how incredible (and even 'successful') life can be if you have the courage to try.
So thank you Alex, for this reminder that is relevant at any age and stage of life. And to anyone reading this review, buy the book, read it, believe it, and share it. It's a story that deserves to be heard.
Images in this review
- Reviewed in the United States on February 13, 2019I’m in DC for the first time and instead of visiting Museums, I’ve been cooped up at a coffee shop reading The Third Door and I don’t regret a single second.
I’ve read dozens of biz and self-help books, and self-published a few myself, and I am blown away at your story.
You live your life with boldness and courage. You also are a fantastic writer that knows how to tell good stories. It’s been a long time since a non fiction book can make me smile, tear up, and cover my mouth eagerly waiting to read the rest of the paragraph.
I would like to share with you some of my favorite quotes with additional notes from the book.
Quotes:
- “What’s the Tube?”
- “So I spent some time that morning wondering what Elliott would wear.”
- “Mystery makes history? Are you insane?”
- “When the White House calls, you answer.”
- “It was like a business casual Running of the Bulls.”
- Yes, Mom, I’m thinking. Have you ever tried thinking?”
- “I didn’t know what to say, so I did the only thing I could think of — I stuffed an egg roll in my mouth.
“It dawned on me that advice from Bill Gates was never my Holy Grail. My mistakes on my way to get to him were what changed me the most.”
Patterns I’ve seen:
- “You didn’t hear this from me, but...”
- “I’m not supposed to tell you this, but...”
- “I usually don’t do [activity], but...”
Notes:
- I think people underestimate how much you worked for everything. The obsession over every guest with extensive prep work. The perseverance to get blacklisted. To be creative and use every resource you can. I don’t think anyone can safely claim you got “lucky.”
- Even when you got rejected, like to have a meeting with Buffet, you got 6 free passes to Ohama which is still a win. Most people just never ask.
- When you asked Pitbull, “What was your level one?” I felt so happy for you. That is a GREAT question. Good on you for listening to Cal and applying his advice despite fears/doubts.
- Elliott sounds like an amazing human being. I have also done extensive research on who is he but few sources actually told his full story. Your book made me love him even more.
Final thoughts:
I thoroughly enjoyed the book very much. It very accurately describes my unconventional path after dropping out of school as well. I will recommend this to any young person who asks me for advice. Thank you for writing it, Alex!
Top reviews from other countries
- Nuno PicaretaReviewed in the United Kingdom on February 5, 2025
5.0 out of 5 stars The Third Door – A Thrilling and Inspiring Journey to Success
Alex Banayan’s The Third Door is an electrifying, insightful, and deeply motivating book that explores how the world’s most successful people launched their careers. Blending personal adventure with powerful lessons, Banayan takes readers on a fascinating journey as he hustles his way into interviews with icons like Bill Gates, Lady Gaga, and Warren Buffett—all while uncovering the secrets to breaking into success.
A Captivating and Relatable Story
Unlike traditional self-help books, The Third Door reads like an adventure novel. Banayan’s quest to uncover the key to success is filled with unexpected twists, rejections, and triumphs. His storytelling is engaging, humorous, and deeply personal, making it easy for readers to connect with his struggles and aspirations.
The “Third Door” Concept – A Game-Changer
The book’s core idea is both simple and profound: in life, there are always three doors to success. The first door is the conventional path (education, networking, working up the ladder), the second is the exclusive VIP entrance (reserved for the privileged few), and the third door is the one you create for yourself—by thinking outside the box, taking risks, and finding unconventional ways in. This mindset shift is empowering and encourages readers to take bold action toward their goals.
Valuable Lessons from the World’s Best
Banayan distills key insights from some of the most successful people in the world, offering practical advice on perseverance, resilience, and the art of making opportunities happen. Whether it’s hacking productivity, embracing failure, or mastering the art of the cold email, The Third Door is packed with lessons that are applicable to anyone striving for success.
Verdict: A Must-Read for Dreamers and Go-Getters
If you’re looking for a book that combines thrilling storytelling with actionable wisdom, The Third Door is a must-read. It’s not just about career success—it’s about the mindset and determination needed to break through barriers and create your own path. Perfect for entrepreneurs, students, and anyone chasing big dreams, this book will leave you feeling inspired and ready to take your own leap of faith.
- Edifo - Knowledge and Education FirstReviewed in India on February 7, 2023
5.0 out of 5 stars A good book with an outstanding way of presentation.
Key Takeaways
1. How to Find unconventional paths to success
2. How Networking helps us in success in our life.
3. The role of Perseverance in successful life.
4. Importance of Learning from failure.
5. Open mind and Embracing change in life.
A good book to read.
Edifo - Knowledge and Education FirstA good book with an outstanding way of presentation.
Reviewed in India on February 7, 2023
1. How to Find unconventional paths to success
2. How Networking helps us in success in our life.
3. The role of Perseverance in successful life.
4. Importance of Learning from failure.
5. Open mind and Embracing change in life.
A good book to read.
Images in this review
- Amazon KundeReviewed in Spain on June 6, 2021
5.0 out of 5 stars Great insights and entertaining
It was a great read, fast to read, very entertaining and with an end that it has impacted me strongly due to personal reasons
- Halima ben GacemReviewed in France on January 29, 2021
5.0 out of 5 stars Eye opening
I have been going through a phase where I had to make a decision : keep believing in my journey or cut it short and save myself the "fake hopes"
I couldn't sleep for nights because both decisions seemed logical. I needed a sign not to give up. And this book was hanging on my Kindle library and I remembered that I purchased it because the book title spoke to me. I remember how I thought "oh this author seems to have started just like me because I have this third door mindset" but I only decided to read the book yesterday, because I was feeling almost desperate and wanted to give up. I couldn't stop reading the book. I spent the whole night reading it. I cried, I laughed but most importantly I got an answer : "you're on the right path, girl. Keep going. It's possible" thank you so much Alex
- Carlos Caballero GarcíaReviewed in Mexico on August 25, 2019
5.0 out of 5 stars Simply awesome
I am using the Amazon reviews channel to get to Álex Banayan, I am 41 yo from México, and feel high connection with his Mission. Thanks Álex, and I will understand if you don't have the time to connect.