Josh Spector’s Post

99% of company newsletters don’t get read. Yes, including yours. Here are 4 reasons why nobody is reading your newsletter content and what you should do instead: 1. Irrelevant content: Most company newsletters either contains a link to the webinar they are hosting next month, a huge wall of links to all their recently published content or some “amazing” company news. And there is little to no copy telling me why I should care about any of this. ✅ What you should do instead: Publish content that addresses the reader’s needs, pain points, or interests. Go deep on a topic that matters to your readers. Have an opinion. 2. Overly promotional and robotic tone: We get it, you want conversions. You want people to ask for demos. You want us to sign up for that webinar. It’s giving sales pitch now, please tone it down. ✅What you should do instead: Make it a conversation. Write from the POV of a person, not a business. Use the author’s name to inject personality into the newsletter. "I" is better than "we". Let your readers know that you're a person by being honest and opinionated. 3. Poor design and readability: Having dense text blocks and unattractive visuals drives readers away. Let’s leave that in 2024 please. ✅ What you should do instead: Use scannable formatting like headings, bullet points, and white space. 4. You are sending content to the wrong people: You might have one product, but there are different kinds of people that use that product. Sending generic content that doesn’t apply to everyone is annoying at best, insulting at worst. ✅What you should do instead: Segment your audience and tailor content relevant to their specific needs. Remember, one of the goals of having a company newsletter is to build community and to engage that community. It doesn’t help when you publish content that is “giving” AI (or maybe you can use better prompts)🤷🏽♀️ If you want start sending newsletters that prospective customers and clients actually read and engage with, you need to make it worth it. 🔥Looking for a content writer to help create newsletter content that actually gets read, engages your readers and helps with conversions? DM me. #contentmarketing #contentstrategy

High-ticket clients don’t invest simply because you gave them value. Most VALUE content fails to convert because ➡️ It focuses on convincing people to buy ➡️ Instead of showing that you are the best solution to their problem Here’s what you need to do: ❌ STOP telling people why they need what you offer. ✅ START showing them why you’re the best person to help. → If you’re a Relationship Coach: Stop telling people why they need to improve their communication skills. Show them how your conflict resolution techniques reduce arguments by 50% and increase relationship satisfaction based on client testimonials. → If you’re a Copywriter: Stop insisting on why they need powerful copy. Show them why your email copywriting increases open rates by 40% and generates $10,000+ in sales from a single email campaign. → If you’re a Marketing Strategist: Stop insisting on why they need a solid marketing strategy. Show them why your multi-channel strategy consistently drives a 3x return on investment within 90 days, using a mix of content marketing, SEO, and paid ads. → If you’re a Nutritionist: Stop telling people why they need to follow a balanced diet. Show them how your tailored meal plans help clients lose 10 pounds in the first month while boosting their energy levels and overall well-being. Your content should: ↳ Highlight your unique process and successes ↳ Position you as the go-to expert in your field ↳ Showcase your results through your client success stories Without this: 🚫 Your content will only get likes 🚫 You’ll tirelessly create without any results 🚫 You’ll struggle to convert followers into sales. If you’re struggling and want to: → Create content that converts into sales → Get out of the overwhelm of content creation and create 1 week of content in 1 hour → Showcase your expertise and convert it into messages of “Tell me more about your services” Then, DM me “UCA” and let’s scale your business to consistent $5k or $10k/m with our Client Attraction Funnel. . . P.S Only 1 spot left at $2000 discount. Grab it now - We start on 9th September 2024.

The worst way to build a newsletter is to plan for it to be perfect. Instead, it should simply be authentic and valuable. Start small, stay consistent, and create value for your readers. ^This is one of the many practical tips I learned from Laura Krantz McNeill in her session for The Growth Tribe. The rest are too good not to share: Here’s how to get started: 1. Define your purpose (are you building thought leadership, generating leads, or creating a community?) 2. Start small (launch an MVP, and refine it later) 3. Identify your audience (set out to solve their problems, not yours) 4. Choose key metrics (and don't get hung up on the rest) Then, pick the right platform for your goals: → Substack: For simple, social, interactive emails → Beehiiv: For monetization & referral growth → ConvertKit: For product sales & advanced automations Throughout the process, keep to these best practices: → Keep it concise — deliver value in digestible chunks (ex. event reflections, FAQs, quick tips) → Include polls, Q&A, or user-generated content (to go from a monologue to a dialogue) → Stay consistent by choosing a sustainable frequency (a monthly cadence often suffices) Once you’re ready to grow, use these tactics: → Leverage LinkedIn → Share it in relevant communities → Collaborate with other newsletter authors And if you’re ever stuck on content ideas: → Focus on specific, narrow topics ("one-inch picture frames") → Dive into personal stories — authenticity wins every time → Keep it low-effort — curated links, article summaries or interesting stats are always valuable - I hope these tips help!! Thank you Laura Krantz McNeill for making newsletters feel far less intimidating than they seem. If you’ve been thinking about starting a newsletter, what’s been holding you back?

High-ticket clients don’t invest simply because you gave them value. Most VALUE content fails to convert because ➡️ It focuses on convincing people to buy ➡️ Instead of showing that you are the best solution to their problem Here’s what you need to do: ❌ STOP telling people why they need what you offer. ✅ START showing them why you’re the best person to help. → If you’re a Relationship Coach: Stop telling people why they need to improve their communication skills. Show them how your conflict resolution techniques reduce arguments by 50% and increase relationship satisfaction based on client testimonials. → If you’re a Copywriter: Stop insisting on why they need powerful copy. Show them why your email copywriting increases open rates by 40% and generates $10,000+ in sales from a single email campaign. → If you’re a Marketing Strategist: Stop insisting on why they need a solid marketing strategy. Show them why your multi-channel strategy consistently drives a 3x return on investment within 90 days, using a mix of content marketing, SEO, and paid ads. → If you’re a Nutritionist: Stop telling people why they need to follow a balanced diet. Show them how your tailored meal plans help clients lose 10 pounds in the first month while boosting their energy levels and overall well-being. Your content should: ↳ Highlight your unique process and successes ↳ Position you as the go-to expert in your field ↳ Showcase your results through your client success stories Without this: 🚫 Your content will only get likes 🚫 You’ll tirelessly create without any results 🚫 You’ll struggle to convert followers into sales. If you’re struggling and want to: → Create content that converts into sales → Get out of the overwhelm of content creation and create 1 week of content in 1 hour → Showcase your expertise and convert it into messages of “Tell me more about your services” Then, DM me “UCA” and let’s scale your business to consistent $5k or $10k/m with our Client Attraction Funnel. P.S Only 1 spot left at $2000 discount. Grab it now - We start on 9th September 2024.

Newsletters can be an ego boost, but they can also deflate the ego quicker than a pin on a balloon. It's the stats, they tell you so much: who subscribed, who opened and what links they clicked on. All good. But they also tell you who didn't open your email and who clicked on the unsubscribe link. Ouch. On most content, you only get the interactions and impressions. Lack of engagement is an absence rather than a cold hard fact. Here on LinkedIn, unless you watch your stats like a hawk, you wouldn't even know if someone unfollowed you or removed a connection, let alone who it was. So why, then, would I actively remove subscribers from my newsletter, particularly when building an email list isn't easy? I have above-average open rates, which is a great vote of confidence, and every new subscriber is a boost. But the stats are good enough to tell me if someone has never opened a single edition since signing up. They may see my name or subject line and delete it, or the email sits in their inbox. Or maybe they don't check that inbox anymore. There could be a number of reasons. Their name is an illusion on my subscriber list, boosting the numbers but nothing more. Better to have active, engaged subscribers, right? It felt brutal to do it, but hopefully I have a better list for it. And that's the thing about stats and content reviews: sometimes, you have to take a cold, hard look to see what is and isn't engaging your audience and where improvements might be made. Which is what Ayo Abbas and I will be doing tomorrow lunchtime in a live webinar here on LinkedIn. We've been streaming once a month for a year now and are going to check in with the stats and measure our results against our content goals. We'll talk about what has worked, what has been challenging and what content lessons we'd pass on. Join us from 12.30-1pm for a lively chat and Q&A. Click here for details https://lnkd.in/eAKpXrY2 Have you had to make a tough content decision based on stats? Oh, and if you are interested in my email newsletter, which focuses on B2B content tips and inspiration as well as the content lessons I'm learning, I'll pop the sign up link in the comments.

Newsletter content 101: Rookie newsletter operators think they can start spamming daily emails & book 10+ calls with every email. They’re wrong. Quality is ALWAYS a priority with newsletters. Especially in B2B. If you’re forcing info down your audience’s throat every day, your unsub rate will reflect it. Every unsub is time/money down the drain that you spent to get them. And you’ll just have to re-do the cycle all over again. If you want a cult-like audience on your newsletter with low unsub rates - Treat every edition like the World Series. Not a 2PM regular season game. I recommend starting out with 1-2x per week. And asking yourself this question before writing: “How will this make my audience’s (ICP’s) life any better?” Also - Don’t be afraid to sell. It’s one of my biggest pet peeves. When clients tell me: “I don’t want to sound salesy” Well, that’s what your business is for. Providing value to others with your product/service… In exchange for their cash. Getting over this hurdle is the only way you’re going to make money with your newsletter. Here’s a great way to think about it: If deep down, you TRULY believe that your product or service will help people… Then it’s almost your duty to make sure they know about your offer. Because if it’s going to make their life better… why wouldn’t you want to let them know? Just some food for thought. Takeaway here - 1. Quality > Quantity (ALWAYS) 2. Don’t shy away from the sale

A quick reminder for you, me and whoever else needs to hear it…. Writing a newsletter is ALWAYS worth it. It might not feel like it at times, when it’s another thing looming on your ever-growing to-do list, but putting the effort into talking to your audience in this way is never a waste of time. I’ve been reminded of it this week after having conversations with two people in the last few days who’ve both commented on how much they love my newsletter and feel like they “know me” a bit because they’ve been reading it for so long. It's made our initial conversations so much easier because neither of us are coming at them totally cold. They already know the way I write, the type of things I like to talk about, and have already decided that, if anyone’s going to help out with their copy, it’s probably going to be me. Yes, it can be a long game, but my newsletter’s doing so much of the heavy lifting for me before I even jump on the phone for a sales conversation. There are a lot of people out there who will tell you that you should be selling at every opportunity and that you should be emailing your list multiple times a week. I disagree… If this works for you and the type of service you’re selling, and you’re happy to have a large list but with a high churn of people on it, go for it. But if you’d rather create a newsletter that feels authentic to your business, that you know is giving people value and that you ENJOY writing, it can be equally valuable. If you’d like to have a chat about how to create a newsletter that works for you, or you’d like help producing yours, drop me a DM. Or if you’d like to join the fab bunch of readers that get my newsletter every fortnight I’d love to have you on my list 😊. Link in featured section. #freelancecopywriter #emailcopywriter #emailcopywritingtips

250 posts written and posted on Daily CMO's newsletter. If you want daily marketing stories to help you improve your marketing → https://blog.dailycmo.net/ We’re early. And here's what I've learned so far. 1. Consistency is everything It’s tough. Some days you won’t feel like it. You sit for hours, and nothing comes out. While it feels exciting when you're just starting out – remind yourself there will be tough days. Amateurs wait for inspiration. Professionals show up and do the work. 2. We’re but a moment in our audience's life. Your audience is busy. They have their problems to attend to. It's arrogant to think your audience will spend 10 mins of their time on your content. We're lucky if we are able to get 15 seconds of their time. So don't be too caught up in perfectionism. Missed a period? Nobody cares. Do good work, but remember— nobody is more in love with your business than yourself. 3. Your business, your rules. “Do this. You’re missing out!” Look at what this guy is doing... you should... You'll inevitably attract people giving you advice as you build something. While I appreciate the good intentions – you need to know when to block unsolicited advice. Understand that many people giving advice do not have earned confidence. They have perceived confidence. Their advice comes not from what they have done – but based on what they read and assume. Ask 5 people for their opinion, and you'll get 5 different answers. These days I operate a little differently. My business, my rules. Build your business based on what you want, not what others want for you. 4. Useful for you or others? I learned this as a music producer, and see it again building a newsletter. When I create something that's valuable to me, it's hard to imagine that it's not valuable for an audience. But money only comes from doing something valuable for the others. That's why there are starving artists and unprofitable newsletters - that eventually fizzle out and die. Constantly ask: How can I be more valuable to my audience? Hope this helps. Which one was your favourite point?

Are you Killing your copy's conversions with this commonly overlooked mistake? This post will be long but valuable ( I promise) One mistake I see info-product owners and service providers make Is trying to sell like others Hooks, CTA, tone in their onboarding messaging all sound the same. People can sniff out when your copies lack personality, Because they've seen something similar over a hundred times. When I study Eugene Schwartz- Word for word, one of the greatest copywriters of all time… He usually emphasizes how people deify him. Then looking at his copies, All I see is a man who's, 🔷Authentic 🔷Not afraid to use curse words 🔷Not afraid to use idioms 🔷Speak to you as a friend. Showing you what I mean (and that I apply what I preach), Take a look at my about page Does it sound like an uptight marketer who'd make you feel nervous while conversing? Or someone who could crack jokes on a sales call to make your day? You are special, friend. I know this because no one can smile or talk like you do. So, take the time to find your voice Your personality. And flaunt it in every copies you write That's how you build authenticity Which promotes trust and conversions Your G, Joshua, The best email marketer 💙 PS: Tomorrow, I'll talk about best practices to finding your voice and recovering your lost one (The latter does happen sometimes 😂) #Linkedin #Emailmarketing #Digitalmarketing #SAAS #Infoproduct

😎 Unlock the Secrets to an Effective Newsletter Writing an effective newsletter is a delicate balance between content, timing, and value. Despite spending countless hours crafting interesting content, the results might still fall short. But don't worry, I've got you covered! In my latest blog post, I reveal 3 powerful secrets that will transform your newsletter into a must-read for your audience. Here’s a sneak peek: 🤐 Secret 1: Consistency The best newsletters are sent regularly, on the same day and time. This builds anticipation and loyalty among your readers. 🤐 Secret 2: Value Your content must enrich the reader’s knowledge. Providing high-quality, valuable information is key. 🤐 Secret 3: Exclusivity Offer something unique that readers can only find by subscribing to your newsletter. Stand out with exclusive insights and tips. Curious to learn more? Don't miss out on the full article! 👉 Read the full article here https://lnkd.in/guvpQZZf 👈 Let's transform your newsletters together. Mario Figlioli COO, Kulassa #NewsletterTips, #ContentMarketing, #DigitalMarketing, #MarketingStrategy, #EmailMarketing, #BusinessGrowth, #ValueContent, #Consistency, #Exclusivity, #ReadMore, #BlogPost, #MarioFiglioli, #Kulassa