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Here’s How You Can Write Better Headlines, According to Claude Hopkins

4 Headline Writing Tips From the Father of Modern Advertising

Nick Nolan
Better Marketing
Published in
6 min readDec 10, 2021

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If you don’t know who Claude Hopkins is, I understand. He was born 155 years ago (1866), and he died in 1932.

Now you might be wondering what you can learn about writing headlines from someone who never touched a…

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Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media