Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Software in AI - RAAS (Results As A Service)
Dharmesh (founder of HubSpot) has an awesome coined term of RAAS (Results As A Service), where it doesn't matter the...
Microsoft Paint Mirror
Ok this is just a cool ass mirror, a designers dream!
Another cute PostHog email
This is the most boring email notification you can imagine, a "Billing Limit" email...however by adding their fun hedgehog to...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
The best copywritng makes people...
This is a frustrating piece because it says "The Best Copywriting Makes People" ........then it goes on to list:F ----N-H-B---K-But...
1960's 7-Up "Sea Air" Print Ad
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.The copy reads:Nothing's...
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
One bad day, but longterm good
This is an awesome visual that just because something is down one day, doesn't mean it's a big deal in...
Hormozi Simple Email SOP
This is a simple framework to send out emails with value. This is slightly in jest, but overall the format...
Stopped all paid spending, revenue went UP
This is an interesting experiment where Adam Robinson of Retention.com decided to TURN OFF all paid spending as an experiment,...
Sam Parr's Hampton Business Plan
This is a cool rough draft of Sam Parr's business plan for his networking company Hampton. I just love how...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
Ikigai = Good + Love + Needs+ Paid
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you...
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr
Government Master Plan
David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...
How C-suite buys and evaluates software
Some advice from Peep Laja of CXL on how the C-suite execs buy B2B software.
Huel "Pricey Takeout" Ad
This ad for Huel meals-in-a-cup was seen on Reddit, with text saying:Get more for your money with Hot & Savory...
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
"You just proved that these signs work" bus stop sign
Spotted in Orlando these signs grab people's attention letting them know these signs DO in fact work. Kind of reminds...