1960's 7-Up "Sea Air" Print Ad
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.
The copy reads:
Nothing's as bracing as sea air except a Seven-Up highball!
How many times have you tasted disappointment in the form of a flavorless drink? Too often? We sympathize.
And we offer 7-Up-the mixer that never drowns out whiskey flavor. Seven-Up mellows gently, then steps aside.
Your highball comes rich—as well as smooth.
A 7-Up highball is a heart-warming drink. A bracing drink. A pleasure. Won't you join us?
Nothing does it like Seven-Up!
Image Description
The image is a colorful 1960s print ad for 7-Up, depicting two animated men playing shuffleboard on a ship deck. One man is pouring 7-Up into a highball glass, while the other looks intrigued. A bottle of 7-Up and a glass filled with a bubbly drink are prominently displayed, emphasizing the product.
Positive Aspects
- Vivid Illustration: The playful, cartoonish style captures the carefree vibe of the 1960s leisure culture. It makes the ad eye-catching and memorable.
- Nostalgic Appeal: The vintage aesthetic and nautical theme evoke a sense of nostalgia, appealing to those who appreciate retro designs.
- Clear Messaging: The ad cleverly ties the refreshing quality of 7-Up to the invigorating sensation of sea air, making it relatable and compelling.
Key Takeaways
- 7-Up is marketed as the perfect mixer for highball drinks, enhancing the whiskey flavor without overpowering it.
- The ad emphasizes the refreshing and smooth qualities of a 7-Up highball, likening it to the invigorating experience of sea air.
- It plays on the disappointment of flavorless drinks, positioning 7-Up as a reliable solution for a satisfying cocktail experience.
Additional Insights
- Clever Copywriting: The ad uses vivid and sensory language to create a mental image of drinking a 7-Up highball, making it sound appealing and sophisticated.
- Cultural Context: During the 1960s, cocktails were a popular social ritual, and this ad taps into that culture by promoting 7-Up as an essential ingredient for a refined drinking experience.
- Marketing Strategy: By associating the drink with leisure and pleasure, 7-Up effectively positions itself as not just a soda but a lifestyle choice for the discerning drinker.
