Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
Sales Navigator 🛳 Update: LinkedIn recently introduced "personas" for Sales Navigator. This feature allows you to target specific ideal buyers that match a customer profile. You can go deeper to identify warm paths into decision-makers at the targeted accounts using the new "relationship explorer." Then use insights from your saved "Account Pages," including Persona growth, to prioritize accounts composed of leads (individual buyers) that match the personas. Whether you use SN or not, LinkedIn is the place to research our prospects. The more we can learn about the individuals and companies on our prospect list - the better. Then our job is to focus on them, their issues, concerns, problems and opportunities. Do you use LinkedIn to research your prospects and learn about them? Do you use it to build relationships? #sales #linkedin #SalesBySandra
LinkedIn is such a great resource for us so seeing them roll out more functionality is so good!
Having more tools to help us in our sales journey is always a good thing Sandra Long. Thank you for sharing.
Linkedin is where I show up myself as a company. This is such a great feature to utilize. Thanks, Sandra!
Great information, thanks for sharing.
Great to know Sandra Long. Anything that can help us better understand and connect with potential clients is a win win!
That is a cool feature. I personally use the new discover tab a lot, which suggests new accounts based on their buying intent. Took a while to set up thanks to an amazing person at customer service but it's working now and suggesting new leads who are looking at the company page or engaging with our team profiles!
Translating the Perception of Chaos into a Practical & Profitable Confidence | Chief Confidence Igniter | Transformative Keynote Speaker | Authentic Selling Alchemist | Confident Living Catalyst
2yLinkedIn and CrystalKnows have been great sources of insights preparing me for stellar client calls.