I'm writing a title for an upcoming podcast episode and just had a realization. The episode features a bunch of advice I give for coaches. On the one hand, it obviously makes sense to reference coaches in the title of the episode. But... If I do that I know it will drastically reduce the potential audience for the show. Because while non-coaches will also find valuable info in the episode, they're unlikely to hit play on an episode whose title says it's about coaches. It doesn't seem relevant to them. With that in mind, it suggests I shouldn't necessarily reference coaches in the title. I should keep it a little broader to appeal to more people. But... (Here comes the mind-blowing realization!) The truth is it doesn't matter how many people download that podcast episode. There aren't ads in my podcast and there's no real reason why the download number matters (other than vanity). I actually shouldn't be optimizing the title to get as many downloads as possible. What I should want is to get EVERY coach in my audience - and some who aren't currently in my audience - to check out THAT episode. Because it's for them. It's a perfect fit for their needs. The title should be optimized to appeal to coaches and make it appear to be a must-listen for THEM. And if I'm optimizing for that? Then it's a no-brainer that the word "coach" should be in the title. This is a tiny example of how important it is to think through what you actually want to accomplish with your content and optimize accordingly. It's real easy to fall into the trap of optimizing for the wrong thing. I almost just did. 😉 *** Btw, if you're a coach who wants to hear this upcoming episode... Subscribe to my podcast here: https://lnkd.in/gqZFDpfD
Nothing is more valuable to me than seeing your thought process fleshed out like this. Also, it makes me feel SEEN Josh. Also also: I'd totally check out something that's for coaches or anyone else as long as the advice is relevant.
Ok, Josh Spector, my friend, so after all that - what's the title? I'm curious - one because I'm a coach, LOL.
Love the self-reflection in this post, Josh. Sometimes it’s hard to be honest with ourselves about our motivations and what’s really important. Thanks for sharing.
Great insight. Engagement matters a lot more when it's paired with conversion because it reaches the right listener.
Thank you for sharing Josh Spector, that was a very valuable insight. One more question: Whats the title? 👊
Taking this to a meeting tomorrow, "The title should be optimized to appeal to coaches and make it appear to be a must-listen for THEM." Optimizing for action is great. (and kudos to you for getting their quickly, because I'd have needed 2 days to get all the John Fogerty "put me in coach" references out of my system)
It's all about targeting the right audience with your podcast title. 💡
Josh Spector this is a really good realization. I think we often aim for reach when we should be aiming for impact. Thanks for the reminder
It’s an easy trap to fall into. Live the thought process here Josh Spector
Email & eCRM consultant | ⚙️ MarTech selection Advisor | Founder
1yCoaches is too broad. optimize it for one person. :D Tips for Josh... and for Personal Development Coaches Athletic Performance Trainers Executive Business Mentors Academic Support Tutors Career Guidance Advisors Life Skills Instructors Professional Growth Consultants Leadership Development Managers Educational Program Directors Mental Health Counselors Fitness and Wellness Coaches Technical Skills Educators Strategy and Planning Analysts Corporate Training Facilitators Peer Support Leaders Creative Arts Teachers Communication Skills Trainers Team Dynamics Strategists Personal Branding Specialists Conflict Resolution Mediators