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The 3-Step Writing Framework That Helped Us Build +$10M Newsletters

My First Million
685K subscribers
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109K views 1 year ago My First Million Full Episodes
Use Sam's secret growth sauce: generate more traffic with HubSpot's Free Landing Page Builder 🔥 https://clickhubspot.com/9u9 Episode 552: Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) teach the 3-step writing framework that helped them build +$10M newsletters. Get Shaan’s writing course - https://maven.com/generalist/writing Get Sam’s writing course - https://copythat.com/ — Show Notes: (0:00) Intro (2:50) Why not how - Persuasion at scale (7:00) To write clearly, you must think clearly (8:00) Begin with the end in mind (11:30) Headlines not outlines (13:30) Warmup with copywork (16:30) Draft fast, incubate slow (17:30) Great writing is great editing (20:00) Build your swipe file (22:00) Don't bury the lead (24:30) Create a curiosity gap (26:00) Write like you talk (29:00) The voice memo test (31:30) Lower the reading level (33:00) How to tell a great story (35:30) Intention meets obstacle (39:00) High emotional stakes in a low  …...more
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Intro

0:00

Why not how - Persuasion at scale

2:50

To write clearly, you must think clearly

7:00

Begin with the end in mind

8:00

Headlines not outlines

11:30

Warmup with copywork

13:30

Draft fast, incubate slow

16:30

Great writing is great editing

17:30

Build your swipe file

20:00

Don't bury the lead

22:00

Create a curiosity gap

24:30

Write like you talk

26:00

The voice memo test

29:00

Lower the reading level

31:30

How to tell a great story

33:00

Intention meets obstacle

35:30

High emotional stakes in a low stakes situation

39:00

Short sentences

40:00

Great writing has rhythm

42:00

Our favorite resources

45:00
The 3-Step Writing Framework That Helped Us Build +$10M Newsletters
4.3KLikes
109,229Views
2024Feb 19
Use Sam's secret growth sauce: generate more traffic with HubSpot's Free Landing Page Builder 🔥 https://clickhubspot.com/9u9 Episode 552: Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) teach the 3-step writing framework that helped them build +$10M newsletters. Get Shaan’s writing course - https://maven.com/generalist/writing Get Sam’s writing course - https://copythat.com/ — Show Notes: (0:00) Intro (2:50) Why not how - Persuasion at scale (7:00) To write clearly, you must think clearly (8:00) Begin with the end in mind (11:30) Headlines not outlines (13:30) Warmup with copywork (16:30) Draft fast, incubate slow (17:30) Great writing is great editing (20:00) Build your swipe file (22:00) Don't bury the lead (24:30) Create a curiosity gap (26:00) Write like you talk (29:00) The voice memo test (31:30) Lower the reading level (33:00) How to tell a great story (35:30) Intention meets obstacle (39:00) High emotional stakes in a low stakes situation (40:00) Short sentences (42:00) Great writing has rhythm (45:00) Our favorite resources — Links: • Hemingway Editor - https://hemingwayapp.com/ • Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-c... • The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f • Hey.com - https://www.hey.com/ • On Writing - http://tinyurl.com/5f334swt • Theo Von - https://www.theovon.com/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
521 episodes
My First Million Full Episodes
My First Million

Follow along using the transcript.

My First Million

685K subscribers