Josh Spector’s Post

Here's what I'm sharing in my newsletter tomorrow... And WHY I'm sharing it. 1. A step-by-step guide to getting sales from LinkedIn. Because Hala Taha shared some serious knowledge with Michael (Mike) Stelzner on the Social Media Examiner podcast. 2. A quick way to figure out if your content is valuable or just interesting. Because the difference could be the difference between whether your audience grows or not. 3. Simple tactics you can use to get more paid subscribers, website traffic, and book sales. Because I know you want them. 4. A 10-minute exercise that will make you a MUCH stronger copywriter. Because it's as simple as knowing where to look. 5. How to write a newsletter that gets you consulting clients. Because a consulting expert was cool enough to share what he's found works best. 6. 10 ways to come up with interesting ideas to write about. Because Henrik Karlsson was generous enough to share his process. --- My newsletter with all this stuff hits inboxes tomorrow morning. Sign up at the link on my profile to get it.

I NEVER say no to something and regret it 10 minutes later. I OFTEN say yes to something and regret it 10 minutes later. How about you?

Want more paid subscribers, traffic or sales? I tell you how to get them in my new podcast episode. 5 things you'll learn: 1. Where to place testimonials in sales emails. It's at the 3-minute mark. 2. What to say in your subject line to get more people to open your promotional emails. It's at the 5-minute mark. 3. How to address different types of buyers in a single sales page. It's at the 10-minute mark. 4. The first thing I do when analyzing website traffic stats. It's at the 14-minute mark. 5. The most clever (and simple) approach I've learned to analyze the performance of your content. It's at the 18-minute mark.

You’ll love some newsletters and read them all the time. You’ll like some and rarely open them. You’ll hate some and unsubscribe. You’ll get some you never signed up for and get frustrated that you can’t figure out how to unsubscribe. It’s kind of a metaphor for life if you think about it.

Look at the sales page of the last product you bought. Ask yourself these questions: 1. What made you think this product was for you? 2. What’s a reason you might not have bought it and what on that sales page counters that reason? 3. How much of the sales page did you actually read and which sections did you read? 4. Was your decision mostly made before you even went to the sales page? If so, what made you decide to buy before seeing the sales page? 5. What single sentence on the sales page did you find most appealing? Congratulations, you just gave yourself a free copywriting masterclass.

I bet if you do this every day you’ll become incredibly successful: One hour of writing. One hour of learning. One hour of selling.

Is your content valuable or just interesting? A simple way to find out: Before you publish it, ask yourself: “What can someone DO after consuming this content that they couldn’t do before?” If the answer is nothing... Your content may be interesting, but it’s probably not valuable. Valuable is actionable.

Here's what I'm sharing in my newsletter tomorrow... And WHY I'm sharing it. 1. I give you 3 things to stop doing if you want more clients. Because my own business took off when I stopped doing them. 2. I suggest 3 questions to ask the next guest on your podcast. Because your audience deserves super VALUABLE information. 3. I give you 25 keys to running a successful newsletter. Because Dan Oshinsky was nice enough to share what he's learned from working with tons of established newsletters. 4. I show you how to get thousands of YouTube views from hundreds of subscribers. Because James Schramko revealed how he's getting 10k views to videos with only 467 subscribers. 5. I tell you why you should STOP selling info products. Because Pat Flynn (who's sold a TON of them) suggests there's a stronger path to follow these days. --- My newsletter with this stuff hits inboxes tomorrow morning. Sign up at the link on my profile if you want it!

3 questions to ask the next guest on your podcast: 1. “What’s the most surprising thing you learned in the process of _____?” Fill in that blank with something they accomplished that your audience wants to accomplish. 2. “If I gave you two minutes to teach me how to get better at _____, what would you tell me to do?” Fill in that blank with a skill your audience wants to improve at. 3. “What’s a piece of advice someone told you when you were figuring out how to _____ that you wish you wouldn’t have ever listened to?” Remember: Helping people avoid traps is as valuable as showing them how to find the treasure.

Until you’ve published a newsletter for 8 years… You have no clue what an advantage it is to have a library of content that big to repurpose. Keep going. Things get SO much easier.