1971 Coat of Arms Direct Mail Letter
This was an extremely successful direct mail campaign. The letter was written by Gary Halbert who targeted people by their family name and sold family crests.
Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
8th grade exam from 1912, can you pass it?
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
“Lumpy Mail” example with bottle opener
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…