Want to get more out of your website? Consider these 10 questions: 1. How do visitors get to it? 2. What pages are they entering on? 3. What are they looking for? 4. What do you know about them? 5. What do they know about you and your work? 6. What do you want them to know about you and your work? 7. What's currently the most obvious next step for them to take? 8. What do you wish was the next step they'd take? 9. How can you make the next step you wish they'd take the most obvious one? 10. Have you given them a clear reason to come back or connect with you?
The first point is the most important. We need to know the background of our audience.
I'm due for a website update
Currently updating my website. Love these as focusing questions. Thank you. This one I'm saving for later, "2. What pages are they entering on?"
Great questions mate, thanks!
Want more clients from your content? I'll show you how.
11moBonus tip: You can also use these questions to analyze - and improve - any individual page on your site.