Josh Spector’s Post

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Want more clients from your content? I'll show you how.

Go study the profiles of two of your followers. Which one's a better fit for your product? Which one would you rather have as a customer if you could only have one? Consider why you chose that person. Congrats, you just got more clarity on the characteristics of your ideal audience. Now go adapt your messaging accordingly.

Josh Spector

Want more clients from your content? I'll show you how.

11mo

Another Bonus Tip: Do this a bunch of times with a bunch of different followers. Each time you do it you’ll learn something new, or start to see some patterns.

Josh Spector

Want more clients from your content? I'll show you how.

11mo

Bonus tip: If neither of the followers you check seem like a good fit for your product, then ask yourself… Why are you attracting people that don’t align with what you offer? You may have a messaging/content problem.

Mike Malloy 😎

Gives ambitious business leaders immediate access to top-tier fractional executive talent

11mo

Josh Spector so simple and impactful, yet so rarely done. Clarity is 🔑

Willem Popp

Quality content for time-poor professionals | Ideation, Writing, Editing | Your ideas as newsworthy copy!

11mo

Good take.... but which two followers do I choose? That is the question!

Linda Bigger

Freelance B2B Content Writer | Manufacturing | Engineering | Sustainability |

11mo

Nice. I can think of many ways to apply this tip--thanks for sharing! Love your newsletter, by the way.

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Jan Carroza

Author | ROI-Driven Problem-Solver | Performance & Direct Response Marketer | Networker Sharing Trends | Dmcenter.com

11mo

What a great exercise.

Marc Yap, M. Eng. 🤖🚀🖊️

Founder of Orbital AI | Driving AI Innovations for Inclusion and Health | Bridging Technology and Well-Being | I write about AI for Health, Wellness, and Inclusion

11mo

This insight was so helpful Josh Spector. Still working on building up my own audience, but this is exactly what I needed! Thank you for sharing!

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