Josh Spector’s Post

Have you reached a plateau in your business and would like to explore other opportunities to get yourself in front of more of your ideal clients? Are you doing all the things, writing content, writing blog posts, going live, doing TikToks, Reels and Stories but you also want to curate a library of work that you can share with your audience, on your socials and on your website? Have you tinkered with the idea of creating a podcast but know that you are terrible at consistency and don’t want to start one knowing full well that you will not keep to a consistent broadcast schedule? Would you much rather leverage other podcasters' audiences? Do you absolutely see this as a win/win? You can get your products and services in front of a new audience and in return, the podcast host gets THEIR podcast in front of your audience. Have you always thought that you had a “voice for radio”? Even though you do videos (and know that some podcasts are also on camera), do you always feels nervous on camera and not confident that  you are presenting your best self? Do you believe that you will be much more comfortable on a podcast? Do you want to stop getting triggered when you see other coaches appearing on podcasts and you feel as though you are missing out? Are you trying to figure out why and how they get so many appearances? I might just have what you are looking for. Keep your eyes peeled across my socials, Deborah Ager and I have something that might just be the right fit for you . . .

Have you reached a plateau in your business and would like to explore other opportunities to get yourself in front of more of your ideal clients? Are you doing all the things, writing content, writing blog posts, going live, doing TikToks, Reels and Stories but you also want to curate a library of work that you can share with your audience, on your socials and on your website? Have you tinkered with the idea of creating a podcast but know that you are terrible at consistency and don’t want to start one knowing full well that you will not keep to a consistent broadcast schedule? Would you much rather leverage other podcasters' audiences? Do you absolutely see this as a win/win? You can get your products and services in front of a new audience and in return, the podcast host gets THEIR podcast in front of your audience. Have you always thought that you had a “voice for radio”? Even though you do videos (and know that some podcasts are also on camera), do you always feels nervous on camera and not confident that  you are presenting your best self? Do you believe that you will be much more comfortable on a podcast? Do you want to stop getting triggered when you see other coaches appearing on podcasts and you feel as though you are missing out? Are you trying to figure out why and how they get so many appearances? I might just have what you are looking for. Keep your eyes peeled across my socials, Deborah Ager and I have something that might just be the right fit for you . . .

My clients that get the BEST results and BIGGEST shifts have these characteristics: ✨Decisive-They know what they want and take action right away ✨Prompt-I don't have to hound them to schedule their sessions or pay an invoice, they do it within 24 hours of receiving my notifications ✨Self-led-In addition to the growth tasks I assign them between sessions, they look for books, podcasts, and articles related to their coaching goal, which accelerates their progress even more ✨Courageous-They're not afraid to question their beliefs and implement new habits Are you my next client 🤩 Drop a heart below if you want to connect in the DMs!

Many may (or may not) know that I have been fortunate to work in the creative space for more than a decade. Telling stories in multiple ways- blogs, podcasts, videos, photo galleries, etc.- makes every day so exciting. But one thing I will continue to stress and is something I have learned as I have aged is that everyone's #contentcreation journey is different. And that is very important to know (𝙖𝙣𝙙 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙) before pressing record on your phone or podcast microphone. Some #contentcreators will rise quickly; gain a slew of followers, ink deals with big brands and become overnight sensations. Others will need time - lots of time! - to accomplished their various goals and objectives. And that is completely OK! Like anything in life, some will move faster than others. But the most important thing is to keep going. And, most importantly, keep creating! #contentcreationtips #contentstrategy #contentmarketing #contentproduction #creativejourney #lifeisajourney #enjoytheprocess

Should your podcast be audio-only or include video too? 🧐 There's not a black & white answer to this question, but we can look at some of the available data to help hosts make a good decision. Right now, we know that 73% of podcasts are streamed on a mobile device, and 71% of audiences prefer to listen through their headphones. Knowing this, you can start to think about your audience and how the data relates. Is your audience full of busy, on-the-go people? If that's the case, they may be best suited for an audio-only show because they might not be sitting down to watch a full video. We've had many clients utilize a "hybrid" approach, where they release audio-only episodes but will create video clips for marketing purposes from the raw video captured during their recording sessions. When you are exploring a production agency to support you with your show, these are the types of conversations that need to be happening so that you are set up for success not only in releasing your episodes, but in growing your audience. #audiopodcast #videopodcast #podcastproduction #podcastlisteners

Should your podcast be audio-only or include video too? 🧐 There's not a black & white answer to this question, but we can look at some of the available data to help hosts make a good decision. Right now, we know that 73% of podcasts are streamed on a mobile device, and 71% of audiences prefer to listen through their headphones. Knowing this, you can start to think about your audience and how the data relates. Is your audience full of busy, on-the-go people? If that's the case, they may be best suited for an audio-only show because they might not be sitting down to watch a full video. We've had many clients utilize a "hybrid" approach, where they release audio-only episodes but will create video clips for marketing purposes from the raw video captured during their recording sessions. When you are exploring a production agency to support you with your show, these are the types of conversations that need to be happening so that you are set up for success not only in releasing your episodes, but in growing your audience. #audiopodcast #videopodcast #podcastproduction #podcastlisteners

The trick for any business is to support your sector as if you promote your sector in turn you will promote yourself! In my case that means to support other podcasts which isn't exactly a hardship as I listen to podcasts daily and love discovering new ones so I thought I would share my top 4 recent episodes that I have listened to and loved! (In no particular order) 1. Creator Playbooks which is hosted by Callum Mcdonnell - I recently listened to his episode with Grace Andrews which was amazing! All about the behind the scenes of the marketing for Steven Bartlett 2. The Journal by Lucy Spicer - The episode with Emily English all about her journey to where she is today! 3. Working Hard Hardly Working by Grace Beverley - Episode 61 with ⚡️Jordan Marie Brompton was insane! The title is defying stereotypes and that is exactly what Jordan has done, it is so inspiring and a must listen! 4. The Diary Of A CEO - AirBnB Founder Brian Chesky - this episode was eye-opening and motivating! My favourite part was where Brian shared that the foundations of AirBnB are belonging and love If anyone has any episode recommendations that I should listen to this week, comment below

Until last year, I kept finding DEAD podcasts. (8-10 episodes.) So I had a chat with hosts of 100+ "ACTIVE" podcasts. TOP 9 reasons their podcasts didn't DIE. 1. Love for deep authentic conversations 2. Content stays alive for years to come 3. Caters to the audience in their niche 4. Flexibility with content distribution 5. Channel for creative expression 6. Monetization opportunities 7. Strong bond with audience 8. Building authority 9. Low entry barrier Podcasting is a long game. It takes a minimum of 40-50 episodes, to figure out - your style as a host - learn about your audience - distribution footprint ... and so much more. Quitters don't win. Winners don't quit. ________ P.s: If you are considering to launch a podcast or need support with an existing one book a FREE call with the link on my profile. Let's chat. :) p.p.s: I love podcasts bc people share experiences GOOGLE can't 🤗

This is what I realized when I drove the 2 hour-super-boring-nothing-to-look-at-drive from Tucson to Phoenix recently… I was captive in my car, looking for a way to fill my time with something informative, entertaining, inspirational or fun. What did I choose to do? Yes, I called a couple friends. But then? I dove into the world of podcasts as I could drive while listening to juicy tips & great stories via Mel Robbins, Gabby Bernstein, Amy Porterfield... Made me think - - - how are you finding the spaces where you can insert yourself in your ideal clients’ world to grab their attention? To entertain them, inspire them, or inform them? It could be right here on LinkedIn (if THIS is where they hang out). Or do they hang out in their email inbox? Listening to podcasts? Scrolling Pinterest? Do you know your audience well enough to know how to reach them in the right space, at the right time, with the right message? Give it some thought. Oftentimes the audience we attract has some similar interests or even lifestyles to our own - - so how do you fill your time? Where might someone break through and how might they reach you best? Marketing your brand is about listening to and knowing your audience and not being afraid to be creative in your approach. Are there any ways you’ve creatively reached your audience lately? Would love to hear!