One report in Repeat Customer Insights is highly recommended for new accounts. That's the Monday Morning Metrics.
This report is emailed out every Monday to account subscribers (plus a web version you can review). It summarizes key metrics for your store over the last week.
- New order totals
- Number of customers who ordered
- Number and amount of orders from new customers vs repeat customers
- Average Order Value
- Repeat Purchase Rate
- and a list of customers who have ordered the most frequently last week.
This report can give you a bit of direction around how your store is performing, even if you don't dig into the more advanced reports in the app.
I'm fond of the list of customers as that's an easy reminder about doing something for your best customers. (I used to have an app that only tracked and reported on that alone).
If you have an account I'd recommend getting familiar and starting that report. Then the more advanced sections of the app can be easier to understand and use.
If you don't have an account yet, you can signup and see your last week automatically on every account level.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.