The Ten Mistakes New Product Managers Make

Did I say “new”? I think I meant to say “most”.

John McDonald
Product Coalition
Published in
12 min readFeb 7, 2023

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Let’s get this out of the way first: product management is basically an impossible job. No, seriously, it is. The sheer amount of things or people or processes that we need to wrangle in order to do our job effectively is frankly a bit insane, and none of us, no matter how practiced and seasoned, can claim a…

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