After guesting on hundreds of podcasts, this growth channel has transformed our business. Below I detail out how I approach it and even include a full breakdown of a phenomenal pitch email...
Appreciate this. I’ve recorded more than 200 episodes as the host and I can tell you I’ve never received a request this good. Most of the requests are very blah.
I don’t know why but being on a podcast freaks me out. I’m a reserved, working behind the scenes person (I know I’m a business owner). But I also understand that doing things like being a guest on podcasts is great business. So I’m setting a goal to be invited to at least 1 podcast in 2023. And with these incredible examples you just gave us, I believe I’ll be a success. Thanks so much for this.
Thanks Casey! Saving this for an upcoming Podcast strategy. How were you able to track the $1,080,000 back to podcasts? Is that for Bonjoro?
Love to see Protect the Hustle getting you some customers!
So much value right here - leaving a review *before* the pitch. That is genius. Looking forward to your next post already!
love the detail here Casey Hill . great post
Do you have tips on finding the right podcasts for your niche?
podcasts are now booming these days and what's the best part? people create several short clips from a podcast and they go viral on the short video platform and then people search for that podcast and watch it! amazing marketing technic! I did one short edit for such a podcast which had about 7k views and after uploading that short video on tiktok that clip got 4Mn views in 20 days. bringing additional 30k views to the original podcast!
Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder
1ySpecial thanks to Rajiv 'RajNATION' Nathan for providing the incredible pitch email to share (Raj runs Startup Hypeman, a top 1% podcast, and shared the best pitch he has ever gotten, which is featured in the carousel). If anyone wants to check out the full podcast guesting course they can find it here: https://amplifiedmasterclass.com/