Sandra Long’s Post

Last week I had the fabulous opportunity to do what I love, which is . . . Teach! 👩🏫😄 Thanks to Heidi Green I had the wonderful opportunity to teach a fabulous group of enthusiastic and interactive business owners keen to navigate the power of LinkedIn They opened up and shared their challenges when it comes to LinkedIn ☹️ Don't understand it ☹️ Feel scared of it ☹️ Find it boring and corporate ☹️ and just overwhelming 😀 Then there were those that love LinkedIn but just aren't strategic with it. These are such common challenges I hear about LinkedIn - and as someone once said to me sometimes it's just a case of you just don't know what you don't know! I always start by asking people to stop thinking of LinkedIn as a social media platform and instead see it as a networking group OR as a website for their business. Often, seeing LinkedIn differently helps to better understand it and how best to approach it Then I ask people to understand 𝐖𝐇𝐘 they are on LinkedIn. LinkedIn is just one of many marketing tools in your marketing kit bag. You 𝐃𝐎𝐍'𝐓 have to use it!  Of course I think its a great tool but it's important to understand why you're on LinkedIn and what it is you want it to do for you For example one of the attendees worked for a large organisation and knew there would be plenty of opportunities within that organisation so was looking to raise her professional profile and be recognised, head hunted even for new roles within the company A BIG thank you everyone who attended and participated in the workshop, for participating and taking action and for your wonderful words afterwards: 💙 𝐸𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑡 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑠𝑒𝑠𝑠𝑖𝑜𝑛 𝑤𝑖𝑡ℎ 𝑙𝑎𝑢𝑔ℎ𝑡𝑒𝑟 𝑎𝑙𝑜𝑛𝑔 𝑡ℎ𝑒 𝑤𝑎𝑦. 💙𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑢𝑝𝑑𝑎𝑡𝑒𝑑 𝑎𝑛𝑑 𝑝𝑎𝑔𝑒 𝑢𝑝𝑑𝑎𝑡𝑒. 𝐻𝑒𝑙𝑝𝑓𝑢𝑙 ℎ𝑎𝑛𝑑𝑦 𝑡𝑖𝑝𝑠 💙 𝐴𝑛 𝑒𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑡 𝑝𝑖𝑒𝑐𝑒 𝑜𝑓 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑓𝑜𝑟 𝑢𝑠 𝑠𝑚𝑎𝑙𝑙𝑒𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠𝑒𝑠 𝑡𝑜 ℎ𝑒𝑙𝑝 𝑢𝑠 𝑔𝑟𝑜𝑤 𝑎𝑛𝑑 𝑝𝑟𝑜𝑠𝑝𝑒𝑟 💙 𝑊ℎ𝑎𝑡 𝑎 𝑏𝑟𝑖𝑙𝑙𝑖𝑎𝑛𝑡 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑑𝑎𝑦 𝐼 𝑎𝑚 𝑓𝑒𝑒𝑙𝑖𝑛𝑔 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑐𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡 𝑛𝑜𝑤. 💙 𝐴 𝑏𝑖𝑔 𝑡ℎ𝑎𝑛𝑘 𝑦𝑜𝑢 𝑡𝑜 𝑎𝑙𝑙 𝑜𝑓 𝑡ℎ𝑒 𝑔𝑟𝑜𝑢𝑝 𝑓𝑜𝑟 𝑡ℎ𝑒𝑖𝑟 𝑖𝑑𝑒𝑎𝑠, 𝑠𝑢𝑝𝑝𝑜𝑟𝑡 𝑎𝑛𝑑 𝑙𝑎𝑢𝑔ℎ𝑡𝑒𝑟. 𝐴 𝑓𝑎𝑏 𝑑𝑎𝑦. If you and your team would benefit from navigating LinkedIn better then just let me know, I'd love to chat 😀 ====================== JUDY Parsons, Celebrating 10 Years As The #TheLinkedInLady Sharing #LinkedInTips on How To Do #LinkedIn For #BusinessOwners; #Sales & #Marketing Teams.

Hello Everyone, In the dynamic world of professional networking, understanding the impact of your LinkedIn content is key to building a compelling personal brand and fostering meaningful connections. Ever wondered how your posts are resonating with your audience? Curious about the metrics that truly matter on LinkedIn? Look no further—YouITip is here to be your guiding light on the journey to content success! Imagine having the ability to measure the effectiveness of your LinkedIn content effortlessly, gaining insights that empower you to refine your strategy and engage your audience more meaningfully. Whether you're a seasoned professional or just starting your LinkedIn journey, YouITip is your go-to resource for demystifying the metrics that matter. In the world of professional networking, the ability to measure, adapt, and grow is paramount. Join us at YouITip, where we believe that success on LinkedIn should be accessible to all. 🌐✨ Ready to measure the success of your LinkedIn content? Chat now on YouITip and embark on a journey of professional growth and connection! 🤝💼 Explore now- www.youITip.com #YouITip #LinkedInSuccess #ContentMetrics #ProfessionalNetworking

Hello, I’m Temitope Deborah… Your Favorite Fearless Brand Ally🥰 I’m here to share with you Have you noticed that almost everyone at business networking events has a LinkedIn profile? Or that when you search someone that you've connected with in business on Google one of the first things to come up is their LinkedIn profile? The thing about LinkedIn is you don't have to be tech savvy or a design expert to share content with ease. Because the purpose of the platform is to build connections to do business. One of the major things I changed to build on the success of my coaching business and done for you service business, was optimizing my LinkedIn profile. Dramatically, rewriting my title to be focused on my ideal client, changing my profile to a Creator account- this enables you to do live videos, and reaching out to my ideal client, interacting on their posts and also using Sales Navigator. Do you want to optimize your LinkedIn profile aswell? Start by taking action in your brand and business at the same time. You’ll be glad you did😊 #explorepage #exploremore #professionalyouths

Ever wondered what the impact of interactions on your post is? Here’s an interesting perspective on it, well worth a read. It would be interesting to see the impact of a repost of a repost, so if you find this interesting, repost it so we can learn.

Esha Malhotra is a top voice on Linkedin and here are 10 things I didn't know or realise before I met her at The Founderly Here is the top advice from Esha Malhotra on Personal Branding on LinkedIn 1. A catchy hook can make or break your post 2. Leverage AI skillfully to power content creation 3. Emphasise personal stories and authenticity on LinkedIn 4. Complete LinkedIn courses to expand your professional skills  5. Consistency is extremely important in posting content on LinkedIn. 6. Focus on community building and connecting with a professional network 7. Use filters and search options on LinkedIn to connect with like-minded professionals. 8. Tips for content creation: be consistent, CHOOSE your audience right, enhance posts with visuals 9. Overcome fear of appearing cringe on LinkedIn by realising everybody is occupied in their own world 10. Use cold DM-ing on linkedin to reach out for collaborations and connections - it has a 60% success rate (for me) PS - What are your top tips for personal branding? Comment below - Enjoyed this? ♻️ Repost it to your network and follow Vamika Singhal for more. Want more resources for founders or students? Join my free community of 450+ members - comment “community” to get the link :) #PersonalBranding #EntrepreneurialMindset #LinkedInCommunity

Have you heard 👂 about LinkedIn's updated algorithm? You should notice less emphasis on personal content and MORE 📊 focus on knowledge and information. This change is a result of user feedback. Here's what I suggest for you: ✅ When creating content, consider a specific target 🎯 audience and try to speak to them helpfully. For me, I usually focus on a corporate audience, other speakers, Sales VPs, and/ OR business owners so I try to keep them in mind. ✅ Post about things related to your core 🧠 knowledge. For example, I will not post about financial industry trends. Instead, I share insights on LinkedIn, Personal Branding, Sales, B2B, etc. ✅ Try to encourage insightful comments 🗯 on your content. One of the best ways to do that is by becoming a good commenter yourself. ✅ Have a perspective. Your insights and opinions matter. Let me know your thoughts. Will you be changing your approach? Who is your best reader or target audience? What core knowledge do you share most often? #linkedin #content #contentcreator #personalbranding -------------------------------------------------- Sandra Long Post Road Consulting: LinkedIn and Social Selling Training

3 Major Opportunities You're Missing on LinkedIn! 1️⃣ Content Creation: Don't just scroll, create! Posting valuable content, sharing insights, and engaging with your network can position you as a thought leader in your field. Are you maximising your content creation potential? 2️⃣ Networking: LinkedIn isn't just a place to collect connections; it's where you build relationships. The power of your network lies in the quality of your interactions. Are you nurturing your connections effectively? 3️⃣ Learning: LinkedIn is a vast hub of knowledge. Take advantage of the wealth of resources, courses, and insights available. Continuous learning is the key to staying ahead in your industry. Are you leveraging LinkedIn for professional growth? How are you making the most of these opportunities? #brandtips #personalbranding #personalbranding101 #brandbuilding #brandyourbusiness

𝗙𝗔𝗤! "How does each type of engagement impact my post's visibility on LinkedIn™️ ?" Check out all the answers in the slides below 👇 👇 👇 Other questions that I often get: "Is there a hierarchy to the types of interactions my content receives?" "Why should I prioritise certain engagements over others when promoting my content?" The secrets? Make people click, engage and stay on your content! So check out the slides and create your own road map to success. More of these insights in our annual algorithm report, delayed but coming soon! Don't want to miss this? Sign up for my e-mail newsletter (join + 7.200 subscribers) [𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀] ---------------------- 💥 My name is Richard. 🔺Supporting you to master LinkedIn™️  for business growth 🔺Social Selling trainer and international keynote speaker Liked this post? Want to see more? Ring the 🔔 on my Profile 🔝 Connect with me Or subscribe to my email newsletter (link on top of my profile) #SocialSelling #LinkedIn  #contentmarketing

🚀 Is having a LinkedIn account worth it? Absolutely! 🌐 With over 310 million monthly active users, you have an incredibly vast audience to connect with and showcase your skills. 🤝 If your business is B2B, here's another astonishing figure: over 70 million companies have profiles on LinkedIn. Imagine the networking and collaboration potential you can explore! 💼 But here's the catch: maximizing its potential! 💡 With fundamental concepts and solid strategies, you can achieve remarkable results even with modest budgets. That's why we recommend these three courses on LinkedIn to enhance your presence: 1️⃣ Building an Organic Presence with LinkedIn Pages: Master how to build a strong and authentic presence for your brand. 2️⃣ Building a Full-Funnel Content Marketing Strategy on LinkedIn:Learn to create a comprehensive and effective content marketing strategy. 3️⃣ Business Manager Partnerships and Sharing: Discover how to make the most of partnerships and collaborations on LinkedIn. 🎓 Don't underestimate the power of learning and growing on LinkedIn! These courses will provide you with the necessary tools to shine in the professional network. Ready for the next step? Let's go together towards success! 💪 #LinkedInLearning #Networking #ProfessionalGrowth