Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
Events can be supercharged with LinkedIn in SO many ways. Just think about the opportunities for event organizers, sponsors, exhibitors, speakers, and attendees. Each event stakeholder is looking to grow their opportunities, and this is just a snapshot of how LinkedIn can assist. ✅ Organizers - can grow their registrations, sponsorships, and attendee /speaker engagement by leveraging visibility and personalized outreach. They can create a digital community around their event and make a long-lasting impression. Organizers can make their event more valuable to attendees, sponsors, and exhibitors by using LinkedIn. ✅ Sponsors and exhibitors - can increase leads, traffic, online and onsite activity with advanced research, personalized outreach, thought leadership, and content before, during, and after the event. They can start early to make their brand or booth more visible and visited. They can build relationships that carry them forward. Sponsors and exhibitors can improve results and leverage their marketing spend by using LinkedIn. ✅ Speakers - can be more visible and known for their speaking and expertise. They can build relationships and find opportunities before, during, and after the conference. They can connect with other speakers as well as all the other stakeholders including meeting planners. They can leverage video throughout the conference. Speakers can be found and noticed on LinkedIn leading to more gigs. ✅ Attendees - can find prospects and clients. They can engage and impress them using LinkedIn. They can be noticed and build relationships with all the other stakeholders. They can set up meetings in advance. They can take advantage of mobile event apps and LinkedIn simultaneously. Attendees can have a more valuable event experience by leveraging LinkedIn before, during, and after. I am having a blast this year helping clients do all of these things in 2024. Do you love events? Do you use LinkedIn to help supercharge your events? Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training
There's SO much UNTAPPED potential with LinkedIn and LIVE-IN-PERSON events! I love that you're shedding light on this, Sandra Long!
It's fantastic to see how LinkedIn is transforming the event landscape, and I'm excited to explore even more possibilities in leveraging it for future events.
Great stuff here my friend!
Since everyone has such limited time these days, you have offered some helpful suggestions for how organizers, sponsors, speakers, and attendees can leverage their event experiences to strengthen relationships and grow opportunities Sandra Long
Yes, I definitely use LI to supercharge my events! But I'm not sure organizers of events where I keynote are using it to this degree. I'm going to share this post to help them out! Thanks Sandra!
The ideas and suggestions you have shared with us on using LinkedIn to amp up our engagement at trade shows and in-person events are invaluable! We anticipate a significant increase in traffic and connections at our spring events. Thank you!!
Sandra Long Yes LinkedIn can greatly benefit events. However it would be interesting to research about the present adoption of LinkedIn Events by Organizers, Speakers and attendees. Would be worthwhile looking at this data to assess its unexplored potential.
Yes events are optimized with LinkedIn in so many ways Sandra Long
Marketing Communications Advisor | Social Media Strategy | Content | Corporate Communications | Digital | Global
1yThere is so much inside of the LinkedIn platform that can help boost events. Most people don’t realize. I absolutely love LinkedIn Live events and am continually surprised how little they are used . Great post Sandra! Your graphic certainly got my attention!