Sandra Long’s Post

❓ Quiz Time! Last year, I created LinkedIn content and ran accounts for x number of executives: A: 5 B: 10 C: 20 D: 30 or more 👉 The answer is D. And all at the same time. 🥴 Which is why I want to share some of my takeaways with you! 🥳🎉🎊😉 For my PR, Marketing, and Comms folks: if you manage multiple LinkedIn accounts, or are responsible with creating content for executives, you might be interested in this event I’m speaking at on Thursday: The topic is Finding a LinkedIn Voice for your executives. I am going to be chatting about tips and tricks and real-life examples of building content for busy executives and finding their voice on LinkedIn. We are also going to be taking about the best ways to pull content from your busy executives, tool you can use to help you, and how to express the importance of LinkedIn to reluctant leaders. Networking and light breakfast 730-8, then I speak 8-9! https://lnkd.in/gUzpZX8X Thanks to KC/IABC for asking me to speak, and Crux KC for hosting!👏

Here is the thing: Most executives think LinkedIn is just for company updates. But it’s so much more. As a CEO, you might see LinkedIn as a place for corporate news and announcements. But guess what? You’re missing a massive opportunity. Top CEOs have shifted their mindset. They've turned LinkedIn into a powerful personal branding tool. Break free from traditional corporate communication. Share your: - unique insights - experiences - lessons learned. Become a thought leader, not just a figurehead. Two things happen: 1. You build meaningful relationships. 2. You become an approachable expert that customers and partners want to collaborate with. Ready to elevate your LinkedIn presence? Comment 'LinkedIn CEO' below, and I'll send you my exclusive playbook. Let's make LinkedIn work for you.

Senior leaders need to be on LinkedIn. I know, I know. You're thinking: "Another social platform? I barely have time for email!" But hear me out. This isn't just about posting selfies or humble brags. It's about amplifying your voice and your company's visibility. Here are 5 ways to nail it: 1/ Share your expertise ↳ You've got years of wisdom. Spill it (and not the company secrets). 2/ Humanize your brand ↳ Show the person behind the title. We're all human (last I checked). 3/ Engage with your team ↳ Like and comment on their posts. It's free motivation (unlike those fancy team-building retreats). 4/ Celebrate wins ↳ Big deals, milestones, employee achievements. Shout it out! 5/ Thought leadership ↳ Share industry insights. Be the Yoda of your field (minus his cute accent). What you need to remember is that your presence on LinkedIn isn't just about you but about elevating your entire organization. Plus, if you try it you might find it way more fun than another meeting. So, are you ready to start penning on LinkedIn like a boss (that you already are)? P.S. If you're worried about what to post, just imagine you're at a networking event, but without the awkward small talk and stale cheese cubes. ♻️ Share this if you're ready to up your LinkedIn game (or if you just like cheese cube jokes).

How I wrote 300+ LinkedIn posts for CEOs (And What I learned) Ever wondered how “top CEOs” always have flawless LinkedIn content? Here’s a secret: They don’t write their own posts. I’ve ghostwritten “300+ posts for CEOs”, and here’s what I’ve discovered: Common mistakes CEOs made before hiring ME: ↳ Writing too formally → (this isn’t an email to investors!). ↳ Posting like their company page →(newsflash: people care about you, not just the brand). ↳ Using jargon that confuses instead of connects. ↳ Avoiding personal stories or humor. What really works: → Personal stories > business advice (authenticity sells). → Short sentences = stronger impact. → Real examples > vague ideas. → Simple language > corporate speak. My secret formula: -Hook them in the first line. -Share one main idea (don’t overcomplicate). -Give real examples for context. -End with a clear takeaway. Results: “One CEO’s posts saw a 5x engagement boost within two weeks, sparking real conversations and leads”. P.S. Ready to stand out on LinkedIn? I help busy leaders amplify their voice. DM me, and let’s build your brand. P.P.S. Save this post for your next LinkedIn glow-up. ♻️ Repost this to help others! Follow for more tips →Bushra Nasrullah

How to use LinkedIn for Executives 🌐 CEOs and executives often fear that engaging on LinkedIn looks like self-promotion. But what if you could build influence without making it about you? The most effective leaders today harness the power of online platforms as the new conference room—shaping industry conversations authentically and strategically to build connections and drive business growth. Here’s how to get started with LinkedIn in a way that’s strategic, understated, and impactful: ⏩ Share curated content to “soft launch” your presence Share articles, reports, or videos aligned with your industry, but make your caption the star. Write a brief, sharp insight that highlights your ability to identify what matters. For example: Share a global report and add: “A must-read for anyone navigating supply chain challenges in 2025. The way forward? Practical, measurable goals that turn strategy into action.” This positions you as a well-informed leader without requiring personal anecdotes or overt self-promotion. ⏩ Adopt the “comment-first” approach Instead of diving into posting, start by commenting thoughtfully on posts from key industry figures, partners, or clients. For example: Instead of just agreeing with a trend, add a unique perspective. If appropriate, pose a question in your comment to encourage further discussion. This strategy builds visibility in a way that feels natural while also signalling expertise. ⏩ Turn team success into a leadership narrative Shift the spotlight to your team by showcasing achievements or initiatives that align with your company’s goals. Use your voice to provide context that frames their success as part of a larger mission. For example: “Proud of our team for launching [specific project]. It’s a step forward in [broader industry challenge], and it reflects our commitment to [value or strategy].” This subtly reinforces your leadership vision while keeping the focus outward. ⏩ Use storytelling without “I” Craft posts that draw attention to industry issues or challenges while embedding your leadership perspective without overtly mentioning yourself. For example: “One of the most fascinating trends we are seeing is how [specific change] is redefining the [industry]. It’s an opportunity for businesses to step up with [specific solutions].” This allows you to be part of the conversation without making it personal. ⏩ Make your company actions the story Use your posts to highlight how your organisation is responding to challenges or trends. This builds credibility by showcasing progress, not self-congratulation. For example: “In response to [industry challenge], our team implemented [specific strategy], and the early results are promising. It’s proof that even small shifts can have a big impact.” This reinforces your ability to lead without focusing on yourself.

Connections foster trust. Employees expand reach. Your employees' LinkedIn profiles are more than personal—they're influential. Boasting 10 times the first-degree connections and 561% more interactions than company pages, they unlock the potential to boost your thought leadership. Why? Individuals connect with individuals, not brands. Equip your employees with top-notch content to share and motivate them to post their insights. Collectively, you'll achieve broader distribution and greater engagement. Discover how to balance thought leadership with your company's LinkedIn presence here: https://gag.gl/B1AqTF

23% more posts from CEOs globally. Year on year. And content from CEOs gets four times more engagement. This is a game-changer for LinkedIn. Why do CEOs get so much engagement? Because they share valuable insights and lead with authority. How should you do it? 1. Be Authentic: Share real experiences and lessons. 2. Be Consistent: Post regularly to stay top of mind. 3. Be Engaging: Ask for opinions and start conversations. 4. Be Insightful: Share unique industry insights. Top tips to maximize your LinkedIn presence: 1. Use strong visuals 2. Write catchy headlines 3. Respond to comments 4. Share diverse content 5. Analyze your metrics Don’t miss out on this opportunity. Boost your engagement today. ----- ♻️ Repost this to your Network 📲 Follow Roni for more Content like this ⛔️ No time for LinkedIn? Send me a DM :)

"Mastering LinkedIn, Daily Post Ideas and Strategies to Boost Engagement" *Create a Content Plan   *Thematic Days* Dedicate certain days to specific topics (e.g., Monday Motivation, Thought Leadership Tuesday, Industry Insights Wednesday).   *Set Weekly or Monthly Goals* Could you decide how many educational, inspirational, or promotional posts you want each week? *Draw Inspiration from Your Industry   *Trends and News* Share your thoughts on the latest industry trends or news.   *Personal Experience* Discuss lessons learned or experiences that can provide value to your audience.   *Case Studies* Showcase successful projects or strategies you’ve been part of. *Repurpose Content   - Turn blog posts, whitepapers, or presentations into short LinkedIn posts. This saves time and makes use of the content you’ve already created. *Engage with Your Audience   - Review comments or messages for potential content ideas.   - Poll your network for feedback or create posts addressing common questions. *Share Personal Stories   - People connect with authenticity. Sharing personal experiences or challenges you’ve faced and how you overcame them builds engagement. *Experiment with Post Formats   - Use text posts, images, infographics, polls, or even short videos. This keeps your content fresh and engaging. *Follow Thought Leaders   - See what topics leaders in your field are discussing, and add your unique take to the conversation. *Stay Consistent   - Consistency is key. Even if the posts are brief, regular updates help build your presence and foster engagement.

🚀 Ready to level up your LinkedIn game? 🤝 Commenting on posts isn't just a side gig; it’s a powerful strategy for networking and thought leadership! 💡 Here’s how to make your comments count: 1️⃣ Craft thoughtful, genuine responses—skip the clichés! 2️⃣ Tag wisely and engage in meaningful discussions. 3️⃣ Track your impact beyond likes—focus on connection requests! 🔑 Remember: Consistency + Authenticity = Growth! Want to dive deeper? Download our FREE guide on mastering LinkedIn engagement! 📈✨ #LinkedInTips #Networking #ThoughtLeadership #SocialMediaStrategy https://hubs.li/Q03283JT0

🚀 Ready to level up your LinkedIn game? 🤝 Commenting on posts isn't just a side gig; it’s a powerful strategy for networking and thought leadership! 💡 Here’s how to make your comments count: 1️⃣ Craft thoughtful, genuine responses—skip the clichés! 2️⃣ Tag wisely and engage in meaningful discussions. 3️⃣ Track your impact beyond likes—focus on connection requests! 🔑 Remember: Consistency + Authenticity = Growth! Want to dive deeper? Download our FREE guide on mastering LinkedIn engagement! 📈✨ #LinkedInTips #Networking #ThoughtLeadership #SocialMediaStrategy https://hubs.li/Q0327Vyd0