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Instagram is testing a new feature powered by Meta AI—spotted by ADWEEK and confirmed by Meta—that helps people explore content with more depth by surfacing tailored search results directly in the comments section.
For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of the comment thread.
When clicked, people are redirected to a curated For You page, highlighting New York’s running scene with AI-generated summaries from around the web, Reels, and posts. The results also include a Google search tab for deeper exploration, with follow-up queries like Best running clubs in Manhattan.
