Daniel Bustamante 🥷🏻’s Post

22 months back, I knew nothing about writing blog posts.  When I had to write my first piece, I used to stare at the blank screen of my laptop.  I would spend hours:   ▶️ Understanding the brief  ▶️ Understanding the terms and how internal links are added   ▶️ Drafting an outline based on the brief   ▶️ Forming sentences   ▶️ Giving a structure to the blog post   ▶️ Crafting an introduction and conclusion   ▶️ Finding relevant examples and images  ▶️ Keeping the tone of the entire blog post easy and understandable  ▶️ Understanding whether the information is relevant to search intent or not But after delivering 20+ blog posts, I got the clarity. Now I know: #1: What it means to draft an outline → Review the brief provided by the client and structure the outline by adding H2s and H3s. Example: H2s for an article on email marketing will be ‘What is email marketing?’, ‘Benefits of email marketing’, ‘Types of emails’, and so on.   → Write talking points for each H2 and H3. Example: Talking points under H2 ‘benefits of email marketing,’ can be ‘customer acquisition and retention’, ‘targeted communication’, and ‘increase brand awareness’. → Include reference links under each section to pick the information while writing the draft. #2: How to write the introduction and conclusion → Intro: Use PAS (Pain, Agitate, Solution) or before/after transformation. → Conclusion: Use a catchy opening, expand on afterthought elements, or provide a brief recap of key takeaways. #3: How to conduct research using different sources beyond Google → Use social media platforms like LinkedIn, Twitter, YouTube videos, and podcasts to find additional information and examples.  → Use niche relevant magazines to scour information.   → Give prompts to Perplexity for relevant data and reports. #4: How to add internal links using Boolean search   → On the Google search bar, type “Site: yoursite .com + keyword”. #5: How to find statistics and latest reports to include industry insights → On the Google search bar, type “State of [Keyword] + 2025”, and you will get the list of reports. #6: How to give prompts to Perplexity to speed up the research process → Be specific when giving the prompt.  Example: “I am writing an article on the [Topic]. The reader of this article is [Target Audience]. Can you tell me what are the pain points of this target audience that I can highlight in this article?” #7: How to edit my pieces and remove fluff → Copy the article to Grammarly and proofread for punctuation, spelling, and sentence formation.  → Check each paragraph for redundancy and remove them. → Remove irrelevant information that doesn’t co-relate to the search intent.  → Use ctrl+F and remove fluff words like ‘very’, ‘that’, ‘just’, etc.  Once I learned about these elements in my writing, crafting a TOFU blog post became much easier. What are the things that you have learned in your journey to become a better writer?

“Don’t waste your money on a ghostwriter.” I received this email last week. It made me chuckle. Because ironically I’m a ghostwriter. The problem I saw here wasn’t the blatant bashing of the practice that clearly works for thousands of founders, executives, and brands. It’s the fact that as an email marketer, Niall here failed to segment his own email list. Here’s how I avoid such rubbish with my clients: Step 1️⃣: Set up a post-sign-up segmentation survey. We do it for every email opt-in, i.e. newsletter, lead magnets, events. Step 2️⃣: Feed that data to the email marketing software (EMS). Most cases I set up a Zapier integration between the EMS and the form the survey is hosted on. Step 3️⃣: Send regular segmentation emails to their existing list. Not everyone starts from zero. They often have an existing list. Step 4️⃣: Personalize content within the emails with a bit of code. So if you’re a ghostwriter, you don’t see me bashing ghostwriters. Step 5️⃣: Use proper tags. So if you’re indeed a ghostwriter and I write the whole email about bashing ghostwriters, you won’t even receive this email. One of my clients tripled her email list and generated $20k worth of leads in 2 weeks this way. — If you don’t do that and you keep growing your email list for the sake of it, you’ll only: ❌ Annoy some of your subscribers ❌ Scare away more qualified leads ❌ And end up paying more for a bloated list Want to learn proper content marketing on both LinkedIn and email? Follow me Roman Pikalenko. I’m here every day. ✌🏼 — PS. I also make sure I update my client’s profile pic within the email dashboard so it’s easy to spot the email in the flooded inbox instead of ignoring a big fat ‘N’.

3 Crafts I Am Exploring As I Ghostwrite My Client's 5-Day Educational Email Course 👇 There are 3 crafts I am actively thinking about a lot these days as an email ghostwriter: 𝗖𝗿𝗮𝗳𝘁 #𝟭: 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 Email newsletters will always be my bread-and-butter. And building an email course together is usually the first step I recommend for new clients. I'm interested in longform newsletters and email courses because they allow ... • The development of ideas over time • The space to tell relatable stories • The expansion of proven topics into a comprehensive library And my hope is that over the next 3+ years as I build my business, as I continue to learn more and more, I'll become the go-to email newsletter ghostwriter on the Internet. ---- 𝗖𝗿𝗮𝗳𝘁 #𝟮: 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 Once a client's email course is built, the next step is to drive traffic to the landing page through social media. I've experienced the impact firsthand — I leveraged a former client's online community to grow their Twitter audience to 10,000 in 3 months, 3x their email list AND keep open rates above 50%. My client LOVED the results... And their audience did, too! So this year, I turned my attention to growing my own LinkedIn audience to drive warm leads to my own course and my business. I took Justin Welsh's LinkedIn OS course —and since then, I've been doubling down on the data and honing my viral writing skills through copywriting and hook writing. ---- 𝗖𝗿𝗮𝗳𝘁 #𝟯: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 "𝗦𝗺𝗮𝗹𝗹 𝗚𝗶𝗮𝗻𝘁" 𝗔𝗴𝗲𝗻𝗰𝘆 In the next 3 years, my goal is to build my ghostwriting agency to $1M in annual revenue with a team of ~5 people. So I've been giving myself a personal MBA and learning about... − Systems thinking − Leverage − Offer creation − Sales At the end of the day, business is one of those fun rabbit holes I find myself exploring simply because I enjoy it. But my own journey has an added bonus for my clients as well: I've become a trusted adviser for their online strategy and offer thousands of dollars' worth of value beyond ghostwriting. Finally, I enjoy connecting with other creator-consultants—so if any of the above resonates, feel free to DM! ---- Over the next 30 days, I'll be building out a client's 5-day educational email course and sharing the wins & lessons along the way. • Hit ➕ to follow the journey • Click the 🔔 to get notified when posts go live! And now, it’s back to building. 🛠️

Last week I started doing daily email AB tests. My biggest breakthrough so far? Adding "personalization" to a CTA. This small tweak drove 40% (!) more clicks than a "generic" CTA in one of our recent emails. This insight could easily generate an extra $20k-$30k in revenue each month if we double down on it. But let me break it down (so you can steal this tactic for your own business): If you're not familiar, I run the email marketing of a group coaching program called Premium Ghostwriting Academy. Now, there's 2 main "archetypes" of people we want to attract to our program: • Freelance writers struggling to scale past $3k/mo • 9-5ers looking to build a side hustle The problem? These 2 archetypes have completely different goals & pain points. Luckily, we've been passively gathering "segmentation data" from most of our subscribers over the past year. So, last week I came up with an idea: "What if we personalized the CTAs of our emails based on the 'archetype' each of our readers falls into?" I'm a big believer in the power of personalization—however... I had never *measured* the impact of personalization on the CTA of an email. So, here's what I did: I created 2 versions of one of our emails from last week: The first one had a "catch-all" CTA that would make sense regardless of the archetype each reader fell into: "Click here to take the next step—and *finally* monetize your writing skills." Meanwhile, the second one had a personalized CTA that spoke to the different pain points of each archetype. For example... If the person reading the email was a freelance writer, the CTA would say something like: "Click here to take the next step—and *finally* charge what you're worth." But if the person reading the email was a 9-5er, the CTA changed to something like: "Click here to take the next step—and *finally* escape your soul-sucking job." The results? The email with the personalized CTA drove 40% more clicks than the email with the generic one. And granted - this doesn't mean we're getting 40% more people to join. But we *are* getting 40% more people to take the next step in the process... Which could easily result in getting 5-10% more enrollments each month. And that's it! If you found this helpful, gimme a follow so you don't miss out on my daily email marketing & funnel tips 🤙 P.S. Have any questions? Drop them below - I'm here to help however I can!

Start your newsletter and grow your brand with these 7 ChatGPT prompts. 👇 [Save it for later use] To use this prompt. - Copy and paste the prompt into your text editor. - Replace the placeholder text in brackets with your specific details. - Run the prompt to generate content. - Edit and refine the output as needed. - Repeat the process to perfect your content. Remember, don't forget the human touch. 1. Introduce Your Newsletter Prompt: You are a content writer with decades of experience. Write a [150]-word introduction for our new [newsletter name] newsletter. Use the AIDA framework to structure your writing: Start with a compelling sentence that grabs the reader's attention. Highlight key topics (e.g., networking strategies, content creation tips, LinkedIn algorithm updates). Mention benefits for subscribers (e.g., exclusive industry insights, practical growth tips) to create desire. Conclude with a call-to-action, explaining why businesses in the [industry/niche] sector should sign up. 2. Highlight Your Expertise Prompt: You are a Marketing Specialist with decades of experience. Craft a 300-word article showcasing our expertise in [industry/topic]. Use the PAS (Problem-Agitate-Solution) framework to structure your writing:   Identify and describe a key challenge businesses in the [industry/niche] sector face (e.g., limited engagement, content creation difficulties).   Explain the implications of this challenge and why it's a significant issue. Position our newsletter as a must-read resource by highlighting our insights on [specific challenge or opportunity] and how they can help the target audience navigate this challenge effectively. Include examples of our expertise, such as [case study or success story], and emphasize the unique value we provide to businesses in the [industry/niche] sector. 3. Promote Newsletter Sign-ups Prompt: You are a Marketing Copywriter. Write a concise 100-word call-to-action encouraging readers, particularly those new to LinkedIn newsletters, to subscribe to our [newsletter name]. Use the AIDCA (Attention, Interest, Desire, Conviction, Action) framework to structure your writing: Grab the reader’s attention with a compelling opening. Spark interest by mentioning a key benefit. Create desire by highlighting another benefit. Build conviction by offering a brief testimonial or statistic that supports the value of the newsletter. End with a strong call-to-action, encouraging the reader to sign up. [More in the comments section] _____________________________ Join our newsletter Every week, we share tips and techniques for prompts, AI tools, and AI for marketing and sales. Subscribe for FREE: https://lnkd.in/gqVSaYsw _____________________________ Stay Connected Follow TaskDrive for more valuable content. Found this helpful? Please ♻ repost and share some love.

In a world obsessed with CTAs - and trying to get people to respond to emails they aren't interested in, or buy sh*t they don't want... Get really comfortable with the no-ask email. When I was in my mid 20s I started my freelance business - with literally nothing but $75 to my name and a Hotmail account. I got really used to cold emailing (which is how I built my first 6-figure income). My emails focused on what I could do for them -- and asked for nothing (just for the connection and if they wanted some free advice based on my ideas -- a quick call.) Also, at the time, I had no idea this process was called "cold email". My brain is a very linear thinker in the sense of well, if you want to talk to so and so, why don't you just reach out and say "hi". Duh. When we decided to start Pink Shark PR several years ago, I didn't have a ton of media contacts (after all, I was a copywriter) so I started reaching out to reporters and other industry people I wanted to be connected with - just to introduce myself, compliment their work, and let them know I was excited to potentially work with them in the future. I offered sources (that weren't my clients) and shared their work on social media. I started conversations. I asked questions about their careers. How they started writing for Forbes or Business Insider, what they wanted to work on next etc. As a writer I was (and still am) endlessly fascinated with journalism careers (my original dream was to be a news anchor lol) and so these questions aligned with my natural curiosity. Nothing was forced. It feels like now, it's hard for me to find a post or class about cold emailing that doesn't revolve around the mechanics of it. And I know for huge organizations there is merit to that, especially based on volume. Though I'd argue you could totally revamp the top of their funnel with this no-ask strategy. But if you're a startup founder, or a small to mid-size business, putting some soul into your "no-ask" emails can have massive results, that are not flimsy. What I mean by that, is you can actually use cold email to build solid, real relationships. The same kind you build on social media, or through inbound content strategies, or out in the world networking. And if you start with a no-ask, no-expectations email -- you have the best of both worlds. Deep, meaningful professional relationships with increased revenue, and the ability to reach out successfully to anyone - where nobody (literally nobody) feels unattainable, hard to reach, or impossible to contact. It's the most empowering part of sales, outreach and business IMO. And it's available (for free) to literally everyone. #pr #publicrelations #founder #sales #media #startups P.S. Well hello, there 😉 Thanks so much for reading! If you'd like to stay in touch and receive more PR, sales, and fintech tips and updates, please make sure to subscribe to our newsletter: bit.ly/fintechfriends

I'm sick of newsletters about newsletters. Here's why... I subscribe to about 5 newsletters that discuss newsletters. As a newsletter operator, it's one way I keep up with the news and information I need to know. I've even thought about writing a 'better' newsletter about newsletters. The problem is, 99% of these letters represent the ultimate form of intellectual laziness—content recycling that adds zero original value. The writers are essentially digital parasites, feeding off the creative work of others without contributing anything new. They're focused on signal-boosting and self or cross-promotion rather than delivering meaningful knowledge. If you're thinking about starting a "newsletter on newsletters" here are 2 ideas to help you stand out from the mindless link curators: Example 1: Emerging research Let's say you're fascinated by how artificial intelligence is changing human creativity. Instead of listing random AI articles, create an experience for your readers. ✳️ Start with a provocative question: "Can AI truly be creative?" ✳️ Share 2-3 carefully selected pieces that approach this from different angles ✳️ Add your own commentary connecting these perspectives ✳️ Maybe include a personal reflection or a surprising insight that makes readers go, "Hmm, I never thought about it that way." Example 2: Offer insights across disciplines Your topic starter might be exploring how urban design impacts mental health. ✳️ Connect a psychology study about green spaces ✳️ Link it to an architecture piece about community design ✳️ Throw in a personal story about how your neighborhood's layout affects your mood (or your house or apartment) ✳️ Make readers see the unobvious connection between things they thought were totally separate The trick is to make readers feel like they're discovering something with you - not just passively consuming content. Pro tip: Your insights and experience are what makes your newsletter content special. Why did these specific pieces catch YOUR eye? What made YOU go "hmm" when reading them? That's what transforms your newsletter from content readers skim and forget to content they watch out for in their inbox. If you're interested in newsletters on newsletters, then I recommend subscribing to Newsletter Examples, by Brad Wolverton. He does NONE of the things I rail against. ======================================== Hi, I'm Juliet, I rescue business owners who struggle to publish (or start) a regular newsletter. I've operated new letters, revived old letters, and written letters that sold for 6 and 7 figures. If you want to grow your subscribers and revenue, my offers include DFY newsletter services, strategy sessions, and newsletter teardowns. DM and ask me anything.

How I Average 100+ Positive Replies Every Single Week?🚀 ✨ It's easier than you think. 🚫 Stop over-complicating cold email copywriting. I see a lot of people posting their 150-200 word copies talking about their company, their product, etc…etc... 🚨 Your prospects DO NOT care about this. They are probably in a hurry or in the middle of a task when they opened your email. ⏱️ The average person's attention span for a cold email is 6-8 seconds. That’s it! You must not waste even a single word. 📈 You’re probably reaching out to Founders/CXOs of a larger company. They are busy people. They don’t give a damn about your product or your company. Here’s how we grab attention: ▶️ Pattern Disruption: Use a subject line that piques their interest and urges them to open your email. For example: "fname, can I get your go-ahead?" (I used caps off intentionally; there’s a reason why this works.) ▶️ Keep Email Body Short: Again, people don’t have time. Keep the copy to 100 words max. ▶️ Don’t use a direct CTA: Imagine someone walking up to you directly on a street and asking for your phone number. Yeah! That’s what a direct CTA sounds like. ▶️ Value Upfront: Offer some value upfront, before asking for anything in exchange. Take some time to create a lead magnet that you can offer in exchange for your prospect's time. If you offer an SEO service, the best thing is to create a video SEO audit of their website or an SEO report generated via some software. Ask for their permission to send it first. ▶️ Keep the wording simple: Don’t use complex words. Ideally, a 6th grader should be able to understand what you wrote. ▶️ Don’t use AI if you’re a newbie: If you’re an expert with ChatGPT commands, be my guest. But most of the copies generated by AI aren’t up to the mark. However, you can use AI to personalize a part of your email rather than writing the whole thing. For example, you can generate a personalized line on how your product can save their time, based on the LinkedIn description of a company. Combine all these elements and—voilà! You've crafted a ground-breaking email copy ✨ 💬 Drop your email copy in the comments, and I’ll reply with tips on how to improve it.

Here's an AI prompt to turn YouTube videos into banger email newsletters in 20 minutes or less (without losing your voice): This process works whether you’re: • Writing a newsletter for yourself • Or ghostwriting a newsletter for a client Step 1: Pick your YouTube video Choose a YouTube video you want to repurpose into a newsletter. It could be one you made or one that aligns with your client’s goals. Step 2: Focus on one topic Identify the specific topic or section of the video you want to highlight. Focus on something actionable or thought-provoking to hook your readers. Step 3: Pull the video transcript Use a free tool like Glasp to pull the video’s transcript. That way, we can feed the transcript to the AI and outline our newsletter. Step 4: Feed the transcript and my prompt to AI I normally use Claude for this. But any other LLM should work too.   Now, here's the prompt I use: (Don't forget to fill in the placeholders & attach the transcript, too.) "Hey Claude, I want your help drafting an educational email newsletter based on the transcript of a YouTube video [I/my client] created recently (which I'm attaching to this message). Now, I would like this email to be focused on the first topic/principle [I/my client] covers in the video: [Insert topic] So, here’s what I would like your help with: I want you to please extract from the transcript everything that my client says about this topic/framework using their exact words. But please share each sentence as a bullet point so it’s easier for me to read/skim through the text. And just to make sure I am making myself clear: I want you to literally extract from the transcript and share with me everything they say about this topic/framework in the video - like, that entire 'section' - without any editing or commentary. That way, I can read it and decide what to keep and what to remove for the email (while staying as close as possible to their original message). Now, 3 final guidelines to keep in mind: - Please do not use quotation marks when sharing each blurb you're extracting from the transcript. - Please do capitalize the first letter of each bullet so it’s easier for me to create an outline of this. - Please share the entire transcript section where [I/my client] talks about the topic/framework I mentioned above all at once (instead of just sharing some of it and then asking me if I want you to keep going)." Step 5: Final edits Next: • Take the AI’s output • Paste it into a Google Doc • And refine it for flow and voice. You probably need to come up with a hook for the beginning part of the email too. But this final step usually takes me 15-20 minutes max. What's cool: You’re letting AI handle the boring work of organizing your raw materials while you stay in control of the final product. Plus, it can easily save you hours of deep work every week. So, ready to give it a try? Bookmark this post and let me know how it goes.