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LinkedIn for Personal Branding: The Ultimate Guide Paperback – 28 October 2020

by Sandra Long (Author)
4.5 out of 5 stars 193 ratings
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AMAZON #1 BESTSELLER - 2021 EDITION

Make a real impact on LinkedIn!

LinkedIn for Personal Branding is truly unique because it provides:·
Strategies on how to position yourself - not just a "how-to" on features·
Dozens of real examples and case studies·
Best practices for each profile section·
Six fresh new chapters about LinkedIn content with examples and strategies·
Writing prompts, ideas, and five persona examples for the About essay (summary)·
Five unique approaches to the work experience section·
Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career· Ways to measure and improve your personal LinkedIn experience·
Strategies to build and leverage your brand on LinkedIn·
Online Reader Resource website with additional resources and links

Also, you will learn how to:·
Be more easily found via LinkedIn and Google·
Leverage images, videos, links, and new profile sections·
Optimize your profile for search and first impressions·
Attract prospects and employers with your profile and content·
Become a thought leader·
Build social proof with recommendations and endorsements·
Write an impactful headline·
Use best practices for Company page and Group Opportunities

This book is written for:·
Executives and future executives·
Business owners and future business owners·
Students and new grads·
Independent professionals or consultants·
Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. She was designated as a LinkedIn Top Voice in 2024. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
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  1. Print length
    262 pages
  2. Language
    English
  3. Publication date
    28 October 2020
  4. Dimensions
    15.24 x 1.52 x 22.86 cm
  5. ISBN-13
    979-8701220919
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Product details

  • ASIN ‏ : ‎ B08VCQWRQ8
  • Publisher ‏ : ‎ Independently published (28 October 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 262 pages
  • ISBN-13 ‏ : ‎ 979-8701220919
  • Dimensions ‏ : ‎ 15.24 x 1.52 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 193 ratings

About the author

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Sandra Long

Sandra Long

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Sandra Long is an independent global LinkedIn consultant, speaker, and author. She has written 2 best-selling books about LinkedIn. She was the first speaker to tackle the LinkedIn topic on the TEDx stage.

Her LinkedIn philosophy and mantra is “Be the Friend First.”

Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients.

She enjoys speaking at corporations, universities, and conferences, as well as for industry association events.

Customer reviews

4.5 out of 5 stars
193 global ratings

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  • Mr J D Clay
    5.0 out of 5 stars linkedin personal branding
    Reviewed in the United Kingdom on 25 September 2023
    Verified Purchase
    good value book about LinkedIn factors to consider and lots of good information good read.
    Report
  • ある女性
    5.0 out of 5 stars I think my LinkedIn profile improved.
    Reviewed in Japan on 9 August 2023
    Verified Purchase
    The book is full of useful information.
    Report
  • John Patrick Walsh
    5.0 out of 5 stars Sandra Long is an outstanding LinkedIn Advisor.
    Reviewed in the United States on 30 April 2024
    Verified Purchase
    “LinkedIn for Personal Branding” is precisely what Sandra Long succeeds at in connecting with all of us who are fortunate to have this road map on our desks. The key word is right there in the book’s title. Personal. It may sound simple but it’s not. Just because we know who we are doesn’t mean we know how to best present ourselves to our respective business communities. Sandra Long takes a macro approach to understanding one’s personal brand. It’s no secret that while it is uniqueness that differentiates us, it is the way we choose to “sell” that specific quality (or qualities) that can create a winning brand. It will only win if it’s real, if it is honest. And this is where Sandra Long becomes a world-class mentor. Her writing is so honest and so intelligent it’s like reading a popular page-turner….except that it’s a LinkedIn manual? No way. It’s exactly what we all needed. Sandra Long helped me to re-approach my personal brand as a voiceover actor. I now have a deeper respect for my accomplishments and can see, of course, that I’m the only one who could have known it. My brand doesn’t feel like something cool that anyone could have chosen from a catalog; instead, it’s an honest reflection of what I’ve accomplished because, well, I’m me. I highly encourage everyone to take a seat in Professor Long’s classroom.
    Report
  • Phil Buckley
    5.0 out of 5 stars An A to Z Guide on How to Define and Amplify Your Personal Brand on LinkedIn to Achieve Your Goals
    Reviewed in Canada on 26 April 2021
    Verified Purchase
    Sandra Long has written the definitive guide to personal branding on LinkedIn. The author provides an A to Z overview of how to establish and amplify your “best you” persona (what you want to be known for--knowledge, skill and personality) on the world’s biggest professional online community.
     
    In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.
     
    Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.
     
    Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.
     
    There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?
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  • Arley
    5.0 out of 5 stars Fantastic tips
    Reviewed in Brazil on 4 March 2021
    Verified Purchase
    Before read this book, LinkedIn was a black box to me... but with many examples and visual presentations Sandra was able to explain all opportunities and tips of the platform. Superb book.
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