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    The SWIPES Email (Friday March 29th, 2024)

    • Neville
    • Neville
    • Last Updated:

    swipes-Double-line-SPLURGE.gif

    Edition: Friday, March 29th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!


    🎤 Listen to this email here:
     

    Swipe:

    This 1950's Schweppes Ad is still one of my favorite old-school ads, there's something very captivating about this to me:

    schweppes-ad-campaign-ogilvy-copywork.png

    I think there's just several elements that draw you into this ad:

    callout-schweppes-ad.webp

    Love it!

    Wisdom:

    I loved this cool hover-over “Problem Explainer” on this site Retention.com

    In a few hover-overs a reader will likely recognize a problem they have and think "oh I have that issue too." 🧐

    retention.gif

    Just stating the problems your product solves in Plain English is very powerful.

    Interesting:

    Holi is an Indian festival where you throw colors at each other and get all dirty, here's me after Holi this weekend!

    holi-festival.jpg

    The best part is when you take a shower after Holi and the water is all weird shades of blue and pink and brown and black 😂

    Picture:

    The new "let's all hang out" is "let's do a sauna and cold plunge!"

    Here's a fun night this week at my friend @cathrynlavery's place, with @nickgraynews and @thesamparr:

    sauna-pic.jpg

    Essay:

    When looking at market size it’s helpful to look at the realistic amount you can capture.

    I just learned there's different terms for that.

    I am aware of TAM (Total Addressable Market), but there's all these other terms below that:

    •TAM: Total demand for a product/service.

    •SAM: Portion of TAM you can target and serve.

    •SOM: Percentage of the market you can capture or intend to capture.

    I saved a couple images from around the web demonstrating this concept:

    determine-market.jpg

    market-chart.png

    examples-of-tam-sam-and-som.jpg

    SOM-1024x635.png

    Splurge:

    Just a last minute reminder that we're doing a flash-sale for a year of Copywriting Course for you to ring in Q2 the right way!

    We're down to 9 months left in the year:

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    And if you want help with any of your Sales Pages, Home Pages, Emails, Newsletters, Ad Copy or any marketing, jump into the Copywriting Course to learn how to optimize them this year:

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    For today, if you join Copywriting Course, you'll get 30% off a whole year.

    (Get 30% off right now, use coupon Q2START at checkout)!
    Sound fun? Then Start Now 🙂

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    This deal ends when Q1 ends, so grab it right now for a big savings for something you're already gonna buy!

     

    Hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

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    P.S. Checkout some member wins from this month alone:

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    The SWIPES Email (Friday March 21st, 2024)

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    Edition: Friday, March 22nd, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then get them to take an action:

    image.png

    The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:

    It can step-by-step slide people down that Slippery Slope for you!

    slop-aida.webp

    Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎

    5_helicopter-drawing-stick-figure-animated.gif

    Wisdom:

    Here's a tough lesson I learned on our last email:

    It got a 4% email open rate (that's absurdly low), and we investigated what happened and it turns out:

    I put a screenshot of our email intake form and linked it to a form, so Gmail viewed this as a fake form and phishing attempt.

    Big lesson learned 🙄

    sad-email.png

    Interesting:

    In 2023 you'd have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮

    most-popular-tv-compared-to-random-seinfeld-episode.webp

    This random episode they are comparing is not even in the top 50 most popular episodes of Seinfeld either:

    most-popular-episodes-seinfeld.webp

    One thing to note is that viewership of a show nowadays is probably spread over TV broadcasts, internet streamers and social media....so it's difficult to calculate FULL viewership.

    This is the full infographic this info was pulled from:

    pictograph-seinfield.webp

    Picture:

    This recent personal blog post from Sam Parr is reminiscent of OG blogs where you just shared stuff for the sake of sharing and remembering. They contain pictures and more in-depth thoughts.

    See the article → theantimba.com/a-weekend-to-remember

    nev-weekend.jpg

    I miss this form of blogging about events!

    My first blog was called Neville's Financial Blog, and I miss aspects of the original blogging days like people doing full re-caps of events like this!

    The downside of these types of posts is they take a long time to create. I'm hoping in the near future you can just select a few photos and AI will create these posts for you.

    Essay:

    Digital advertising is very effective, but good ole outdoor advertising is still fun.

    I had a dumb idea: The Hustle's old office sign is still up in Austin. They moved out of that office but it's sitting empty in a very high traffic area, with no sign letters on it.

    digital-advertising.jpg

    Should I buy a pack of letters and put my own ad on it? 😂 😂

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    Splurge:

    The new “Sell a course” is “Sell a community.”

    Course sales are lumpy based on launches, communities can level that out with recurring revenue.

    With a digital community the 3 factors that change income are:
    - Price
    - Time stayed
    - Number of Customers

    This chart shows sample revenue of a community size from 100 to 1,200:

    97-for-6-months.jpg

    This chart shows revenue of a community priced from $10/mo to $200/mo:

    10-to-200-for-6-months.jpg

    This chart shows revenue of a community where customers stay from 1 month to 24 months

    1-to-24-months.jpg

    Hope you enjoyed these Friday tid-bits!
    Sincerely,
    Neville Medhora

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    P.S. Checkout some member wins from this month alone:

    wins-this-week.png

    P.P.S. If you want to see results like this too, jump on board right now:

    monthly-yearly-sale.png

     

    Writing The Perfect Email (The Short, Medium, Long Method)

     

    How do you write a perfect email? The answer is...

    ...

    ......

    .........

    ............

    ...............

    ..................

    .....................

    ......wait for it...

    ...........................

    ..............................

    .................................

    ....................................

    ...you send out 3 different emails!

    1.) Short Email: Ultra short, like a notification.
    2.) Medium Email: Short, but with some added info.
    3.) Long Email: Your full sales pitch.

    Podcast Outreach Example:

    Let's say we have to write an email for podcast outreach with the Short/Medium/Long Email format.

    Here's how we'd do it:

    1.) Short Email: Ultra short, like a notification.

    short-email (3).png

    Hey Nicollete, wanna come on my podcast? About 5,000 downloads per episode.

    -Neville

    This "Short Email" keeps it to the absolute bare minimum of words. 

    Since it's so short it seems very personal, like a friendly email from a friend or a text message. 

    These ultra short messages surprisingly work the best in most cases.

    2.) Medium Email: Short, but with some added info.

    medium-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 

    Would 2pm CST on March 18th work for you?

    -Neville

    This "Medium Email" adds a little more content to the message, giving out some great reasons why Nicollete should come on my podcast. 

    If you don't know someone well, then maybe adding some more benefits to the request can help.

    3.) Long Email: Your full sales pitch.

    long-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 
    - You can see some more of the YouTube stats here:

    youtube-stats-cc.png

    You would be joining some great guests we’ve had on such as: 

    Jason Cohen - Founder of 2 different billion dollar companies. 
    Paul Yacoubian - Founder of Copy.ai  
    Noah Kagan - Founder of AppSumo

    youtube-screenshot-thumbnails.png

    I would love to discuss how you started your business, and where you plan on going in the future. 

    Would 2pm CST on March 18th work for you? Or schedule a time here.

    -Neville

    This "Long Email" is like a last ditch effort to spill our guts and deliver allllll the good stuff about coming on the podcast. 

    If we send Nicollete a Short Email, then a Medium Email, then a Long Email and she still doesn't respond, then maybe she just doesn't want to be a guest on it. 

    Ironically these "Long Emails" tend to work the worst in my experience.

    Almost always a shorter email gets a better and quicker response. 

    If you are making a request over email, my advice is usually to try 3 emails in this order:  Short → Medium → Long.

    shot-medium-long-emails.png

     

    I hope this was educational my friend!
    Sincerely,
    Neville Medhora - Master Email'er

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