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King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins

4.7 4.7 out of 5 stars 21,308 ratings

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Size: 48 Ounce (Pack of 1)
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Diet type
Nutrition summary
44.0 servings per container | 4 tbsps (31g)
10020mg2g0g1g
CaloriesSodiumDietary FiberSugarsProtein
Brand King Arthur
Item Weight 3 Pounds
Allergen Information Gluten Free
Specialty GMO Free, Gluten Free, Kosher Certified
Package Weight 1.39 Kilograms

About this item

  • Versatile Baking: Perfect 1:1 substitute for wheat flour in non-yeasted recipes, ideal for gluten-free cookies, cakes, muffins, and pancakes. Simplify your gluten-free baking with this all-purpose flour alternative.
  • Nutrient-Fortified: Enriched with iron, calcium, and vitamin B, this King Arthur gluten free flour blend ensures you don't miss out on essential nutrients. Enjoy delicious baked goods without compromising on nutrition.
  • Certified Quality: Non-GMO Project Verified, Certified Gluten-Free by GFCO, and Kosher certified. Trust in the quality and safety of this meticulously tested flour blend for all your gluten-free baking needs.
  • Convenient Packaging: Comes in a 3-pound resealable bag, ensuring freshness and easy storage. The perfect size for frequent bakers or those new to gluten-free cooking. Measure and pour with ease, keeping your pantry organized and your flour fresh.
  • Trusted Brand: King Arthur Baking Company, founded in 1790, is America's oldest flour company. As a 100% Employee-Owned business, we're committed to providing the highest quality baking products and inspiring recipes for our customers

Competitively priced item

2 Pound (Pack of 1)
4.6 out of 5 stars (1816)
$1.39 ($0.04/Ounce)
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This item: King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
$8.62 ($0.18/Ounce)
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From the manufacturer

King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 3lb

Product Description

Discover the joy of gluten-free baking with King Arthur Measure for Measure Gluten-Free Flour. This versatile, all-purpose flour is the perfect 1:1 substitute for wheat flour in your favorite non-yeasted recipes. Whether you're baking cookies, cakes, muffins, or pancakes, this flour blend ensures consistent, delicious results every time. Carefully crafted and rigorously tested, our gluten-free flour is fortified with iron, calcium, and vitamin B, providing essential nutrients often missing in gluten-free diets. With 12 g of whole grains per serving, you can feel good about the wholesome goodness in every bite. This premium flour is certified gluten-free by the Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). It's also Non-GMO Project Verified and Kosher certified, meeting the highest standards of quality and safety. Packaged in a convenient 3-pound resealable bag, King Arthur Measure for Measure Flour stays fresh and is easy to store. It's an essential pantry staple for both experienced gluten-free bakers and those new to gluten-free cooking. As a 100% employee-owned company and certified B Corporation, King Arthur Baking Company is committed to using the power of business as a force for social and environmental good. With over 200 years of baking expertise, we're dedicated to delivering premium products and inspiring bakers worldwide. To use, simply substitute this flour 1:1 for all-purpose flour in your non-yeasted recipes. For best results, use in cookies, cakes, pancakes, muffins, and other recipes without yeast. While not ideal for yeasted breads, this flour excels in a wide range of other baked goods. Care instructions: Store in a cool, dry place. For maximum freshness, refrigerate after opening. Always use a dry measuring cup for accurate portioning. King Arthur Measure for Measure Gluten-Free Flour is backed by our quality guarantee, ensuring your satisfaction with every purchase.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 3 Pounds
  • Item model number ‏ : ‎ 0071012075232
  • UPC ‏ : ‎ 071012075232
  • Manufacturer ‏ : ‎ King Arthur Flour
  • ASIN ‏ : ‎ B01JJ9H1Q8
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 21,308 ratings

Compare with similar items

This Item
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
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Price$8.62$16.00-31% $9.59
Typical:$13.94
$53.08$34.46$80.00
Price Per Unit$0.18 / Ounce$0.22 / Ounce$0.40 / Ounce$0.22 / Ounce$0.48 / Ounce$0.25 / Ounce
Delivery
Get it as soon as Saturday, Mar 29
Get it as soon as Saturday, Mar 29
Get it as soon as Saturday, Mar 29
Get it Mar 27 - 31
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Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellul

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.7 out of 5 stars
21,308 global ratings

Review this product

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Customers say

Customers find this gluten-free flour to be the best they have tried. It works well for baking and doesn't change the flavor profile. They find it easy to use and versatile. However, opinions differ on the texture and quality.

AI-generated from the text of customer reviews

898 customers mention "Baking ability"829 positive69 negative

Customers like the baking ability of the flour. They say it works well for baking purposes, provides consistent results using various recipes, and allows them to cook and bake like everyone else without that funky taste. It works like wheat flour without the abdominal distention, pain, and following. The flour blend is mentioned in many GF recipes and makes phenomenal German chocolate cakes.

"...It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...This flour even works with sourdough starters!" Read more

"This flour makes good cooked pudding and works pretty well as a thickener. Taste is very mild. Will buy again!" Read more

880 customers mention "Gluten free flour"841 positive39 negative

Customers like the gluten-free flour. They say it's good, substitutes for regular flour in regular recipes to transform them into gluten-free baking. It does everything conventional flour does and most people don't even notice that it's gluten-free. They find it the best alternative to regular flour every time they bake it come out.

"...or just trying to keep your gluten-free friends happy, this flour delivers. 10/10, and I’m now convinced it’s magic." Read more

"I love this gluten free flour! It has a nice thick texture and is not gritty. I find that my baked goods rise well and have good flavor...." Read more

"This flour makes good cooked pudding and works pretty well as a thickener. Taste is very mild. Will buy again!" Read more

"...If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one...." Read more

508 customers mention "Taste"421 positive87 negative

Customers like the taste of the flour. They say it tastes good, is easy to bake with, and makes chewy coffee cakes.

"...It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"...I find that my baked goods rise well and have good flavor. I have had no complaints from either gluten free or gluten eaters...." Read more

"...Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...Taste is very mild. Will buy again!" Read more

257 customers mention "Value for money"191 positive66 negative

Customers appreciate the flour's value for money. They say it's a good value for the cost and a time and money saver.

"I use this flour all the time. Here on Amazon, it is cheaper than in store...." Read more

"...King Arthur is reasonably priced." Read more

"...I thought it was a great value for the cost and I would easily recommend it to anyone using gluten-free flour." Read more

"Good, but very expensive for no good reason" Read more

109 customers mention "Ease of use"109 positive0 negative

Customers find the flour easy to use in recipes that call for regular flour. They say it's convenient, easy to measure and mix, and great to work with.

"...There’s no complicated math or additional ingredients needed—just swap it in and go...." Read more

"...The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix...." Read more

"Easy to use, I made my first tortillas with this...." Read more

"Quality is good. It works as flour and is easy to use." Read more

51 customers mention "Versatility"51 positive0 negative

Customers find the flour versatile. It works well as a one-to-one replacement in many recipes, including delicate ones like British scones.

"...It substitutes 1:1, meaning if your recipe calls for 2 cups all purpose flour you use 2 cups of the gluten free flour. I love the packaging as well." Read more

"This flour is so versatile and produces consistently great bakes...." Read more

"...All in all, it is a good, versatile product." Read more

"This has been my go-to flour for years. It’s reliable, versatile, and the most budget-friendly option I’ve found (even cheaper than H‑E‑B)...." Read more

154 customers mention "Texture"104 positive50 negative

Customers have different views on the texture of the flour. Some find it light and airy, with no grittiness or unpleasant mouthfeel. Others say the texture is tough or grainy, with a slight grit lingering after a bite.

"I love this gluten free flour! It has a nice thick texture and is not gritty. I find that my baked goods rise well and have good flavor...." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...I find it to be a little to rice heavy, giving things that slightly gritty mouth feel...." Read more

"...It has a great texture—light and airy—and it behaves just like regular flour in most recipes...." Read more

105 customers mention "Quality"72 positive33 negative

Customers have mixed opinions about the flour's quality. Some find it gritty and solid, with a solid consistency that holds its shape well in recipes. Others mention that their pancakes break apart after cooling, and the end product is dry and crumbly.

"...for dredging and created a crisp, flavorful coating that held up beautifully during frying...." Read more

"I love this gluten free flour! It has a nice thick texture and is not gritty. I find that my baked goods rise well and have good flavor...." Read more

"...work 1-1 closely but when used in dessert recipes, it quickly breaks down unlike flour...." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

Great for gluten/wheat free!
5 out of 5 stars
Great for gluten/wheat free!
My little is allergic to wheat so it has been a total overhaul to our lives, this flour make sugary fun possible! We used the recipe on the back for cookies. I cooked them for an extra 2 minutes as my family likes cookies with a little more crunch. They almost reminded me of chewy chips a hoy.Have it on auto delivery now!
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Top reviews from the United States

  • Reviewed in the United States on January 14, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Being gluten-free, I’ve had my fair share of “close enough” substitutes that didn’t quite hit the mark. So when my buddy decided to use King Arthur Measure for Measure Gluten-Free Flour to make fried chicken just so I could enjoy it too, I was cautiously optimistic. Let me tell you—this flour knocked it out of the park.

    The fried chicken came out crispy, golden, and absolutely delicious. Honestly, if I hadn’t known it was made with gluten-free flour, I wouldn’t have guessed. My buddy, a self-proclaimed fried chicken purist, even admitted he couldn’t taste the difference between this and regular wheat flour. That’s high praise coming from someone who treats deep frying like an art form.

    What’s great about this flour is that it’s a true 1:1 substitute for wheat flour. There’s no complicated math or additional ingredients needed—just swap it in and go. It worked perfectly for dredging and created a crisp, flavorful coating that held up beautifully during frying.

    Now I’m eyeing all the recipes I’ve missed out on—breading, baking, thickening sauces—and feeling like I’ve struck gluten-free gold. I’m not saying this flour will solve all my food problems, but it definitely gave me back fried chicken, which is basically the same thing.

    Final thoughts: King Arthur Measure for Measure is a total win for anyone looking for a seamless gluten-free flour substitute. Whether you’re frying, baking, or just trying to keep your gluten-free friends happy, this flour delivers. 10/10, and I’m now convinced it’s magic.
    7 people found this helpful
    Report
  • Reviewed in the United States on January 21, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I love this gluten free flour! It has a nice thick texture and is not gritty. I find that my baked goods rise well and have good flavor. I have had no complaints from either gluten free or gluten eaters. Of course like with all gluten free baking I let my batter or dough sit for at least 10 minutes.
    7 people found this helpful
    Report
  • Reviewed in the United States on December 25, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it.
  • Reviewed in the United States on January 12, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I use this flour all the time. Here on Amazon, it is cheaper than in store. I was nervous that it would have a very close expiration date, but the date was like about a year from now which I was happy about. This flour even works with sourdough starters!
    7 people found this helpful
    Report
  • Reviewed in the United States on September 7, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    This flour makes good cooked pudding and works pretty well as a thickener. Taste is very mild. Will buy again!
    2 people found this helpful
    Report
  • Reviewed in the United States on November 18, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I’ve been using this gluten-free flour for a few weeks now, and I’m so impressed with how well it works in my baking! As someone who needs to follow a gluten-free diet, I’ve tried several flours, and this one is by far my favorite. It has a great texture—light and airy—and it behaves just like regular flour in most recipes.

    I used it to make cookies, muffins, and even bread, and everything turned out delicious! The taste is neutral, with no weird aftertaste like some gluten-free flours have. My baked goods have a soft, tender crumb, and they rise perfectly every time. I also love that it’s made from a blend of high-quality ingredients, so I don’t have to worry about additives or fillers.

    The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix. I’ve also noticed that it doesn’t absorb as much liquid as some other gluten-free flours, so I can get the right consistency for my batters and doughs.

    If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one. It’s become my go-to for all my gluten-free baking needs!
    20 people found this helpful
    Report
  • Reviewed in the United States on February 19, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Works like wheat flower without the abdominal distention, pain, and following days of depression.
    Made dough, pizza crust, cornbread, all winners with the family and guests.
    2 people found this helpful
    Report
  • Reviewed in the United States on February 15, 2025
    Size: 48 Ounce (Pack of 1)Verified Purchase
    So glad to have King Arthur making this flour. King Arthur is the best, as far as I'm concerned. I can make many of my family's favorites and stay gluten free.

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